tag:blogger.com,1999:blog-88688488045700031872024-03-06T00:32:16.176-05:00HSXsanityBecause there are no dumb questions, but some questions get asked an awful lot.Roger Morehttp://www.blogger.com/profile/01820037010307665132noreply@blogger.comBlogger85125tag:blogger.com,1999:blog-8868848804570003187.post-90067236490127368032015-08-27T13:13:00.004-04:002015-08-27T17:34:03.841-04:00Will this limited release report box office?One of the frustrations that starbond traders have is when they are expecting a starbond to have a profitable adjust, only to have it not report box office to ERC. (If you're not familiar with this issue, it is explained in <a href="http://hsxsanity.blogspot.ca/2012/10/what-is-erc-what-happens-when-movie.html" target="_blank">this column</a>). Obviously it would be useful to know whether a movie is likely to report box office before you invest in the starbond. However, doing this research for every limited release is time consuming, tedious and easily forgotten. After many years of doing nothing about it, I finally got fed up with being on the wrong side of starbond movements and decided to look systematically at the studios that do and do not report box office, and develop a reference to hold that information.<br />
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The new spreadsheet is called <a href="https://docs.google.com/spreadsheets/d/1W5d4evTXYVZGxL0GpsHeH05YmUb3iX3LSzGVmZMKJ80/edit?usp=sharing" target="_blank"><b>Will It Report?</b></a>. It has data on films that had a limited release starting in January 2015, the studio behind the release and whether box office was reported to ERC. The studio behind the release is the same as that listed on the relevant moviestock page, except in cases where the moviestock page does not list a studio, and this information has been gained from another source. These studios are marked with an asterisk.<br />
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Will It Report? also analyses the data through a simple formula and suggests how reliable a particular studio is at reporting box office. Because these predictions have not been tested and are probably not going to be 100% accurate, I've stolen pithy results from the Magic 8-Ball as the answers.<br />
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Like other HSXsanity tools such as the <a href="https://docs.google.com/spreadsheets/d/11Yqew2QZaPnAEJLjzhymfr2SOi_pDVpiloEbNLqcLUM/edit?usp=sharing" target="_blank">predictions database</a> and the <a href="https://docs.google.com/spreadsheets/d/1l98WO6oUuT0o_HRXZWZ5oOKEiAIluseRbYyBevWJY-E/edit?usp=sharing" target="_blank">midnight box office database</a>, I plan to continue updating Will It Report? for future releases. Also like other HSXsanity spreadsheets I'll do my best to make it as accurate as I can, but errors happen, real life gets in the way and so on.<br />
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Not having looked at this issue in detail before, there were a couple of results that challenged my assumptions on which studios reported and which did not:<br />
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<ul>
<li>Lionsgate - or rather, its subsidiaries and partners - are inconsistent about whether they report box office. Movies released under the Pantelion label, which is aimed at Latino audiences and backed by Lionsgate - such as ALMAL, LVRBT and VATAP, which all had releases in 300 or more theatres - consistently report box office. Other Lionsgate-related brands, such as Grindstone Entertainment (a subsidiary) and Saban Films (a partner) have not reported box office.</li>
<li>Weinstein reported box office for nine of its eleven limited releases. The two movies that did not report - EVRLY and MNST2 - were both released under the Radius-TWC brand, which specialises in VOD.</li>
<li>Independent wings of major studios such as Focus Features, Fox Searchlight and Sony Pictures Classics reliably report box office, but major studios that want to bury movies (for example, Paramount and ARE51), or that decide to release a movie through their VOD brand (Sony/Stage 6 and PDSTN) are not.</li>
<li>IFC Films is surprisingly spotty about reporting box office. My vague impression was that they reliably reported box office, but they reported on only 8 out of 17 films - generally the most successful ones. MTCH was the only film to report with a theatre count in the single digits, and SALVT (box office of $42K) was the only film not to report with a total box office of over $20K.</li>
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There's clearly more work to be done in parsing out which movies are likely to report and which are not - though I'm not planning to get down in the weeds in this column. But hopefully Will It Report? is a useful reference that you can use to flag possible starbond adjust issues when you're looking at other starbond tools such as <a href="http://kaigee.com/">kaigee.com</a>, the <a href="http://www.hsxdude.com/" target="_blank">HSXDude</a>'s Post-Adjust Bond Show or even doing your own math.</div>
Roger Morehttp://www.blogger.com/profile/01820037010307665132noreply@blogger.com5tag:blogger.com,1999:blog-8868848804570003187.post-59636165293610788252015-08-27T10:57:00.001-04:002015-08-27T10:57:13.979-04:00Chart of the Week - SOCMP<div class="separator" style="clear: both; text-align: left;">
Historically, hip-hop movies don't have great legs. 8MILE, which had a similar break-out $50M+ opening weekend, delisted at 72.3% of its adjust price. NOBIG managed 70.4%, GRODT ended up with 75.8%. But expectations for SOCMP were different, given its cross-generational appeal and enthusiasm to see the N.W.A. story. How is SOCMP holding up?</div>
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As of its second Tuesday in release, SOCMP had earned 71.9% of its adjust price. (Note: this column calculates the adjust price using the actual box office rather than the Sunday estimates. SOCMP was significantly underestimated, so the adjust price used here of $162.54 is greater than SOCMP's HSX adjust of $151.45) This is far ahead of 8MILE (58.5%), NOBIG (63.5% and GRODT (64.3%). It's also ahead of HUSTL (68.8%, delisted at 92%) and slightly behind RDLON (73.3%, delisted at 95.4%). If SOCMP continues on this trend, it would delist at around 94.3% of its adjust price, or $153.28.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjE6UzNMkPIy6B3RXTjqEb6dd2fga0T6xqrXyMmfgfFOecrT3F86ayt6qFA04uSR5WaE2nCz4I2E7peFpilGveykeQGD5WoMtML4FU7MrFFRr-q4TP84GFVIHtmJjMCA2v2BRq1uuJfDhU/s1600/image+%252847%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="394" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjE6UzNMkPIy6B3RXTjqEb6dd2fga0T6xqrXyMmfgfFOecrT3F86ayt6qFA04uSR5WaE2nCz4I2E7peFpilGveykeQGD5WoMtML4FU7MrFFRr-q4TP84GFVIHtmJjMCA2v2BRq1uuJfDhU/s640/image+%252847%2529.png" width="640" /></a></div>
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However, when we project SOMCP's future performance based on its past daily change, we get a less optimistic delist estimate of 86.8% of the adjust price, or $141.08. Of the two predictions, I find this one the more plausible - SOCMP had a 56% drop in its second weekend, behind HUSTL (49.7% drop in its second, 37.7% in its third) and RDLON (48.7% in its second weekend, 43.5% in its third), and also behind last week's expectations. Still, it will probably have a smaller third weekend drop than last weekend's 56% and if I was making a personal prediction, I would move that line up a little.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-KOSzdXlhvxmTVmQJkHNDdJV7HgbwTLDo-nG9g0Qvxi0vQRm3Jlx1yHSIloTlSUxnYwO8h3EqiWPFgtQLlkY1EHpPmv_T9OEilg3w4APFt463CmCfV06sx2vOEQ_rCdfWu58mDqmnyEM/s1600/image+%252848%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="395" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-KOSzdXlhvxmTVmQJkHNDdJV7HgbwTLDo-nG9g0Qvxi0vQRm3Jlx1yHSIloTlSUxnYwO8h3EqiWPFgtQLlkY1EHpPmv_T9OEilg3w4APFt463CmCfV06sx2vOEQ_rCdfWu58mDqmnyEM/s640/image+%252848%2529.png" width="640" /></a></div>
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Also, MISS5 cashed out on Monday at $157.51 or 105.1% of its adjust price, slightly under the prediction of $160.39 (107%) and the daily change projection of $159.94 (106.7%). Here's the chart.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjl6wt9R3p9Sitzx6bI8fyM4rDYPt38WVGJSaYzBWNze1_4LGF3XF2jJDEGtE36xNlHQigHNzlVJjQ7_qrNU3Hho_JgLpkFcpSAraRpXVyrWuO6XtSxpVBe3eh3zA9ETMJuYO4po8c6H-Y/s1600/image+%252849%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="394" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjl6wt9R3p9Sitzx6bI8fyM4rDYPt38WVGJSaYzBWNze1_4LGF3XF2jJDEGtE36xNlHQigHNzlVJjQ7_qrNU3Hho_JgLpkFcpSAraRpXVyrWuO6XtSxpVBe3eh3zA9ETMJuYO4po8c6H-Y/s640/image+%252849%2529.png" width="640" /></a></div>
<br />Roger Morehttp://www.blogger.com/profile/01820037010307665132noreply@blogger.com1tag:blogger.com,1999:blog-8868848804570003187.post-50203382774489207892015-08-20T12:05:00.000-04:002015-08-20T12:05:02.739-04:00Chart of the Week: FANT4 and WERDO<div class="separator" style="clear: both; text-align: left;">
Box office observers were all prepped for a disappointing opening weekend from FANT4, but the movie still managed to throw under those low expectations. Let's see how it has performed since, with comparisons against some other comic-book adaptation misfires.</div>
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As of its second Tuesday of release, FANT4 had earned 64% of its adjust price - just below GLANT (64.9% of adjust, delisted at 76.4%) but above FOUR2 (62.8%, delisted at 76.2%) and SPID5 (61.5%, delisted at 74.8%). Given its second weekend drop of 68.2%, I don't see FANT4 straying from this path, so I'll estimate it will delist at around 76% of its adjust price, or $52.71.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0Qz75hhZduwFBbTjxk2wonladeb9w8_-PqrJJvkrx4MjmWK0XNKn0yu4zk9mAC2KmztwT3BpUf1OsDIzKKh6LkGzrKre-Zxgh2a2gIFNsPq-c-6Xa47jchU9_bt-O_V4_b913sUxIl-E/s1600/image+%252843%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="395" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi0Qz75hhZduwFBbTjxk2wonladeb9w8_-PqrJJvkrx4MjmWK0XNKn0yu4zk9mAC2KmztwT3BpUf1OsDIzKKh6LkGzrKre-Zxgh2a2gIFNsPq-c-6Xa47jchU9_bt-O_V4_b913sUxIl-E/s640/image+%252843%2529.png" width="640" /></a></div>
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If we project FANT4's future performance based on its daily change to date, we get a similar prediction of a delist at 75.5% of the adjust price, or $52.36.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhv3kzheY-ktyb3kxlMBrPW9wuksrzYVLSp48x851vKY9VPlnl9ert8QJhqA9p5ve5T6jFh76rjD1dHz73cw6n7Mwrw3ObiicvkUdfaDFR7bA87r_Df3gOlD-OlP6wJskTMBJAA_3iIBxE/s1600/image+%252844%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="394" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhv3kzheY-ktyb3kxlMBrPW9wuksrzYVLSp48x851vKY9VPlnl9ert8QJhqA9p5ve5T6jFh76rjD1dHz73cw6n7Mwrw3ObiicvkUdfaDFR7bA87r_Df3gOlD-OlP6wJskTMBJAA_3iIBxE/s640/image+%252844%2529.png" width="640" /></a></div>
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It seems like every week I'm comparing big budget comic book movies, so let's have a look at something different for a change. WERDO is a low-budget thriller from a new distributor which on paper could easily have been a TV movie of the week. But riding strong reviews and catering to a section of the audience that wanted to see something different, it beat expectations on opening weekend.<br />
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As of its second Tuesday in release, WERDO had earned 79.2% of its adjust price - a strong performance against comparisons such as PRSNS and TCALL, but not quite as strong as GONEG. WERDO looks set to earn more than its adjust price, and I am going to estimate an eventual delist around the midpoint between the GONEG line and the PRSNS/TCALL lines. Let's say 108% of the adjust price, or H$34.57.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgY2adtegNfUbAgZcMz6YGxUUDO5vXLvQ84BV6_wAwUvVWla32giesdJTau4EPT-EDVeddTQDp1-Lt6rgr_qpTa9_o0MPKxAYUDbnMqA-Rk7GPd9mYL3hYqlKtqx6keCBi-7g8n7dGC88k/s1600/image+%252845%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="394" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgY2adtegNfUbAgZcMz6YGxUUDO5vXLvQ84BV6_wAwUvVWla32giesdJTau4EPT-EDVeddTQDp1-Lt6rgr_qpTa9_o0MPKxAYUDbnMqA-Rk7GPd9mYL3hYqlKtqx6keCBi-7g8n7dGC88k/s640/image+%252845%2529.png" width="640" /></a></div>
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The projection based on past daily change has a slightly lower prediction of 107.5% of the adjust, or H$34.41.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEil8Zeoq28YUjPJIKGu6HlQ8RpKRmqBgYrPH0LSPP_Z2zWQoLAm6kbZppEX4u-xNbES626SuXr0YXLVhW16-X-x1DHM3T9Gs83LJGbCNqsKZ_sSnZM6kgr7JJ62v_OZvKyd-PttbIi5Gco/s1600/image+%252846%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="394" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEil8Zeoq28YUjPJIKGu6HlQ8RpKRmqBgYrPH0LSPP_Z2zWQoLAm6kbZppEX4u-xNbES626SuXr0YXLVhW16-X-x1DHM3T9Gs83LJGbCNqsKZ_sSnZM6kgr7JJ62v_OZvKyd-PttbIi5Gco/s640/image+%252846%2529.png" width="640" /></a></div>
<br />Roger Morehttp://www.blogger.com/profile/01820037010307665132noreply@blogger.com0tag:blogger.com,1999:blog-8868848804570003187.post-12074117739135037952015-08-13T10:33:00.000-04:002015-08-13T11:07:10.855-04:00Chart of the Week: MISS5<div class="separator" style="clear: both; text-align: left;">
MISS5 had a decent opening weekend of $55.5 million, overcoming a few doubts in the weeks leading up to release. Fifth movies in a franchise are not known for their legs, but an older fan-base, an A- Cinemascore and maybe the best reviews of the series are all positive signs. How have things worked out so far?</div>
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Obviously MISS5 was never expected to reach the post-adjust heights of MISS4, which opened over Christmas and also at the nadir of Cruise's popularity. As of its second Tuesday, MISS5 has earned 77.1% of its adjust price, which is well above than the other (non-MISS4) movies in the franchise, better than (the non-summer) JB23 and slightly below AYNIK, another movie that audiences had to convince themselves to see despite Tom Cruise. If MISS5 continues along this trend, it will delist at around 107% of its adjust price, or H$160.39.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaFPJBR0dwM7QrXqFwQcyzPNQW67jbESHcF5FB9NIw1LCHKjV8tYHXUxijrjOCrStdnmfmsUL81_OX4vTniRzKtMN77dqN3uzSAMbeCAq5wImqLO2klN_PgdjukLukxQCm-7cLJ7l2qU0/s1600/image+%252839%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="394" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaFPJBR0dwM7QrXqFwQcyzPNQW67jbESHcF5FB9NIw1LCHKjV8tYHXUxijrjOCrStdnmfmsUL81_OX4vTniRzKtMN77dqN3uzSAMbeCAq5wImqLO2klN_PgdjukLukxQCm-7cLJ7l2qU0/s640/image+%252839%2529.png" width="640" /></a></div>
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And if we use the past daily change to predict future performance, we get a similar result of 106.7% of the adjust price, or H$159.94.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbuVsl3vtDUGEaOZ_3S-q5dQAPKi5gacBcqI1QKLeMgkTbEmtMDvzhmepfk2pgenykqKHdUcFVWR7ynbj0aax-mn_iz6p2iGhbhueNx_6TmtJuS_cp8WslCQw_6nmcutLxP3gs7yaGfiE/s1600/image+%252838%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbuVsl3vtDUGEaOZ_3S-q5dQAPKi5gacBcqI1QKLeMgkTbEmtMDvzhmepfk2pgenykqKHdUcFVWR7ynbj0aax-mn_iz6p2iGhbhueNx_6TmtJuS_cp8WslCQw_6nmcutLxP3gs7yaGfiE/s1600/image+%252838%2529.png" /></a></div>
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Let's check out the movies that have delisted since the last column.<br />
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MNION ended up delisting at H$287.58, a disappointing 92% of the adjust price - lower than every other comparison, even CARS2 at 92.6%. This was some way below my prediction of $312.44 and much closer to the prediction based on daily percentage changes of $H284.32.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5Fv4l3YKO_cYYLROKAJWyVIuyv7a15bvjBdXjfm257sIED2ZoQvT31zkFeOaJ-Y9iv0eXZifzXrW91DI1txzkWWQjp1aF4QqsbrVoiu-JJIX9YIufwQYwaHihyChZvFdw1e05rZK16xA/s1600/image+%252841%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj5Fv4l3YKO_cYYLROKAJWyVIuyv7a15bvjBdXjfm257sIED2ZoQvT31zkFeOaJ-Y9iv0eXZifzXrW91DI1txzkWWQjp1aF4QqsbrVoiu-JJIX9YIufwQYwaHihyChZvFdw1e05rZK16xA/s1600/image+%252841%2529.png" /></a></div>
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ANTMN did pretty well for a comic-book release, having slightly lower legs than last August's GOTGX and ahead of all the other Marvel movies. The delist price of H$147.52 (95.5% of the adjust price) was slightly below my prediction of H$152.97 and extremely close to the prediction based on daily percentage changes of H$147.09.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4j8yRQK4q09vJGT_RGCqlcv-9EEczBbaJe-P7rGm6Efd4nKEirmLQz75QhGGw862ZWKcVjKntkBjGSb16ZpZg4anv7BOlNdesreZIclMTAn9gL-G_AhX7-yz0Yajza3FeBMp6pyNvZcw/s1600/image+%252840%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh4j8yRQK4q09vJGT_RGCqlcv-9EEczBbaJe-P7rGm6Efd4nKEirmLQz75QhGGw862ZWKcVjKntkBjGSb16ZpZg4anv7BOlNdesreZIclMTAn9gL-G_AhX7-yz0Yajza3FeBMp6pyNvZcw/s1600/image+%252840%2529.png" /></a></div>
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TRWRC delisted at H$90.95, or 111.9% of its adjust price. This put it around the same pace as SCOPR and ahead of movies like BDTCH and OTHRW, but well behind THEAT, BRDSM and even a non-summer movie like IDTHF. Still, the obvious pattern is that comedies aimed at women over 25 tend to delist above their adjust price.<br />
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Compared to the HSXsanity predictions, my prediction of a H$95.07 was too optimistic and the daily percentage change prediction of H$91.66 was closer.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyf558aLsIUIiHVUPciHidqkRNtwS8znNrlJZyppvzA6u0VPUbaE32ddgcdt0PT_EjeMl1OHszXiuMatgv7nafcwZo6QMaLFPq_et9o5GWUXZVJmjmUql4t5_AAnrbpdMVnmECJiXm9ow/s1600/image+%252842%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiyf558aLsIUIiHVUPciHidqkRNtwS8znNrlJZyppvzA6u0VPUbaE32ddgcdt0PT_EjeMl1OHszXiuMatgv7nafcwZo6QMaLFPq_et9o5GWUXZVJmjmUql4t5_AAnrbpdMVnmECJiXm9ow/s1600/image+%252842%2529.png" /></a></div>
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Roger Morehttp://www.blogger.com/profile/01820037010307665132noreply@blogger.com0tag:blogger.com,1999:blog-8868848804570003187.post-85122228271520617042015-07-30T16:23:00.001-04:002015-07-30T16:23:30.223-04:00Charts of the Week: ANTMN and TRWRC<div class="separator" style="clear: both; text-align: left;">
Despite their boosters and doubters, TRWRC and ANTMN proved to have fairly predictable opening weekends that were solid but not particular break-outs. Let's see how they have been doing since then.</div>
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As of its second Tuesday of release, ANTMN had earned 73.7% of its adjust price. This is almost on par with GOTGX (74%) and ahead of other Marvel films including the only other late summer release in the sample, CAPAM (70.9%). If ANTMN continues on the same track as GOTGX, it should delist a touch below its adjust price - let's say 99%, of H$152.97.</div>
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I won't reproduce the chart here (too many this week), but if we project ANTMN's box office based on daily change, we get a lower delist estimate of 95.2% (or H$147.09).</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4HBmPziuPrXIsO7mvNqz7Mo334jSwpAGKZp8ac20vQx8ysUwoxc2ztoeAmkZBM6K7fBhPhX-GZVv_KQO803YEI8q-3I8F5gfz06JdB_xwzyR5GzNUjNrJpLOZmbKcgNozEkFfr352k6Y/s1600/image+%252834%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="395" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4HBmPziuPrXIsO7mvNqz7Mo334jSwpAGKZp8ac20vQx8ysUwoxc2ztoeAmkZBM6K7fBhPhX-GZVv_KQO803YEI8q-3I8F5gfz06JdB_xwzyR5GzNUjNrJpLOZmbKcgNozEkFfr352k6Y/s640/image+%252834%2529.png" width="640" /></a></div>
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After a $30 million opening weekend, TRWRC was touted as having potential for BRDSM-style legs. Earing 81.4% of its adjust price as of its second Tuesday in release, it has fallen well behind BRDSM (90.9%) - and also THEAT (87.7%) and TED (87.9%) - but is still doing respectably, and is running even with IDTHF and ahead of other comparables like SCOPR, OTHRW and BDTCH. It should end up doing better than IDTHF - a non-summer movie with poor weekday earnings - which delisted at 115.2% of its adjust price so I'm going to predict a delist of around 117% or H$95.07.<br />
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The "projection based on past daily change" yields a lower prediction of 112.8% of the adjust price or $91.66<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvCzMU-LZ8IUw5TQMp6EqkW7FucNPnX-ysMnz4hOotSDo4HEABERxK5z5KZl7aPoYLzwOoTzmqoZmxaO4zM2isLaY52-4j3B_tX7-tqfZZk0eSbS85WSwR_j3-zNFq_HSlIRUZv53bSpI/s1600/image+%252835%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="394" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgvCzMU-LZ8IUw5TQMp6EqkW7FucNPnX-ysMnz4hOotSDo4HEABERxK5z5KZl7aPoYLzwOoTzmqoZmxaO4zM2isLaY52-4j3B_tX7-tqfZZk0eSbS85WSwR_j3-zNFq_HSlIRUZv53bSpI/s640/image+%252835%2529.png" width="640" /></a></div>
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Earlier this week, TERM5 delisted at $85.68, 96.9% of its adjust price but ahead of the prediction of H$82.22 (93%). This prediction was the result of a faulty formula in the spreadsheet (ooops!) but it probably turned out better than the prediction I would have made using the correct calculation. Here's the (corrected) chart.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLGPZf8ssPnK3HOwRbNfmz_GGgIMUQXfRVkW0lBuOSjLfsQG-8EyGW80g2m4TLicamVMco8dE2QxDSTvc3VgkWcKOBKM9fhaVSBDBVtAvJu_hw_qVfhx69Ly7v5ZqFeTEu4i3KQ5_zu3Q/s1600/image+%25285%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="394" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhLGPZf8ssPnK3HOwRbNfmz_GGgIMUQXfRVkW0lBuOSjLfsQG-8EyGW80g2m4TLicamVMco8dE2QxDSTvc3VgkWcKOBKM9fhaVSBDBVtAvJu_hw_qVfhx69Ly7v5ZqFeTEu4i3KQ5_zu3Q/s640/image+%25285%2529.png" width="640" /></a></div>
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MGCM2 ended up delisting at H$63.14, 126.9% of its adjust price and close to the stab-in-the-dark prediction of 125% (H$62.19). Here's the chart:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIEFoXap2F7o7S009SSWvrh6hE9oozwEIqIqySbqAOSF7INnvfFcwZjE5ROvaSVsUJCaYXG0z5zvCYJgsCfchviJDdIegYvrRFARkVz7OC-dNj8IkFUDFFHyhSKHAiArhAehEra7ZwsII/s1600/image+%252837%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIEFoXap2F7o7S009SSWvrh6hE9oozwEIqIqySbqAOSF7INnvfFcwZjE5ROvaSVsUJCaYXG0z5zvCYJgsCfchviJDdIegYvrRFARkVz7OC-dNj8IkFUDFFHyhSKHAiArhAehEra7ZwsII/s1600/image+%252837%2529.png" /></a></div>
<br />Roger Morehttp://www.blogger.com/profile/01820037010307665132noreply@blogger.com0tag:blogger.com,1999:blog-8868848804570003187.post-8000903188524118832015-07-23T12:21:00.000-04:002015-07-23T12:53:12.589-04:00Chart of the Week: MNION<div class="separator" style="clear: both; text-align: left;">
Taking $115.7 million, MNION had the summer's third-biggest opening weekend, and the biggest animated opening, eclipsing NMIND's $90.4 million. So far this summer we've seen big openers such as JURA4, NMIND and PTCP2 go on to have long legs, but is the same true of MNION?</div>
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As of MNION's second Tuesday of release, it has earned 73% of its adjust price. This isn't so good compared with other movies such as the other Despicable Me films or Pixar/Ice Age Sequels. It's between ICEA$ (76%, delisting at 105%) and ahead of CARS2 (71%, delisting at 93%). Assuming MNION continues to perform in between these two films, it seems headed for a delist of around its adjust (based on actual box office) of $312.44.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwicEJLBJO2qkA4app3vEM8VQ7Jd6sMzkOXxwbhpWtm-67U-iLh4xFnPF-qfSDUEou2nIi57RUzZ4u9__Xc2kVKmxLA2dH5peWNugPnILIAkXEF46dyIn0M4JzEJKZfnWHnapJ2p-e1Xc/s1600/image+%252832%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="394" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjwicEJLBJO2qkA4app3vEM8VQ7Jd6sMzkOXxwbhpWtm-67U-iLh4xFnPF-qfSDUEou2nIi57RUzZ4u9__Xc2kVKmxLA2dH5peWNugPnILIAkXEF46dyIn0M4JzEJKZfnWHnapJ2p-e1Xc/s640/image+%252832%2529.png" width="640" /></a></div>
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However, if we project MNION's future performance from its daily percentage change, the outlook is even less rosy. Under this projection MNION will fall behind ICEA4 and even below CARS2 for a delist of 91% of its adjust price, or H$284.32.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfk3r7TsSPB6AQLEEjdpLf3ulhE5XArlN2tOCBx2V7PZ2If71E5wbG_zhyc847TjXnEnsVfA68TKaAOWbdVl6Tl3UIhLuEaqZcPKVkkP_GA1AjxzU3tpzdDphulmviFo1j1YhzWa7UEEg/s1600/image+%252833%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="394" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfk3r7TsSPB6AQLEEjdpLf3ulhE5XArlN2tOCBx2V7PZ2If71E5wbG_zhyc847TjXnEnsVfA68TKaAOWbdVl6Tl3UIhLuEaqZcPKVkkP_GA1AjxzU3tpzdDphulmviFo1j1YhzWa7UEEg/s640/image+%252833%2529.png" width="640" /></a></div>
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Finally, TED2 ended up delisting at H$77.36 or 86% of its adjust price. This was far lower than the original movie (123%) but also behind every other summer movie in the comparison, even MWTDW. It was also very close to the week 2 prediction of $77.80, but lower than the prediction based on daily change of H$87.80 or 90% of the adjust price. Here's the chart.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgefskeioP8QlLDXqmeBfdwzk4V1Fg-Ay7F4mGx_jKqAEtRdoQG4nr_-XrHVRDtjOSGxt-hRYUBw2G9ZAcjBccwNvsrXsvNKPTQIkEL5KikHvxeyTNhhdYl79YwPV9wXgcMQ5miK7tVQy4/s1600/image+%25284%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="394" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgefskeioP8QlLDXqmeBfdwzk4V1Fg-Ay7F4mGx_jKqAEtRdoQG4nr_-XrHVRDtjOSGxt-hRYUBw2G9ZAcjBccwNvsrXsvNKPTQIkEL5KikHvxeyTNhhdYl79YwPV9wXgcMQ5miK7tVQy4/s640/image+%25284%2529.png" width="640" /></a></div>
<br />Roger Morehttp://www.blogger.com/profile/01820037010307665132noreply@blogger.com0tag:blogger.com,1999:blog-8868848804570003187.post-35931394638330616272015-07-17T15:38:00.003-04:002015-07-30T16:25:49.032-04:00Chart of the Week: MGCM2 and TERM5<div class="separator" style="clear: both; text-align: center;">
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MGCM2 and TERM5 both underwhelmed over the July 4 weekend. Two sequels with lower-than-expected opening weekends should be pretty straightforward for the Chart of the Week, right?<br />
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Well, it turns out that I can't phone in a column that says "sequels have terrible legs", because look at the chart for MGCM2. As of its second Wednesday MGCM2 had grossed 106% of its adjust price - well ahead of comparable movies such as MGCMK, SEXCT and SATC2, and even long-legged comedies aimed at women like OTHRW and THEAT. Part of the reason is due to the combination of a Wednesday (well, Tuesday night) opening and the July 4 weekend, which made for a low weekend and a high "box office to date as a % of the adjust" calculation. The also movie held very well in its second weekend, and if it were to keep up the same pattern of daily change (chart not included) would delist at 132% of its adjust price, or around H$65.67.<br />
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However, I'm not convinced that MGCM2's legs will be as strong as THEAT in its third and fourth weekends, so I am guesstimating a lower delist of around 125% of the adjust, or H$62.19.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgW2HAu25XN9EGZDt9Cvjy1Y90nkPU6l9qhnkQiYqa-YjKI_ukNnAYBfl_CqvirSGhwHky6OI3xIT_hTZABAsS7ApDn06musyvowvxLH2qW7j6TNY6lFM-a8Png95q_BjLbWWYSiplPo4k/s1600/image+%252830%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgW2HAu25XN9EGZDt9Cvjy1Y90nkPU6l9qhnkQiYqa-YjKI_ukNnAYBfl_CqvirSGhwHky6OI3xIT_hTZABAsS7ApDn06musyvowvxLH2qW7j6TNY6lFM-a8Png95q_BjLbWWYSiplPo4k/s1600/image+%252830%2529.png" /></a></div>
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TERM5 is behaving more predictably, having earned 76% of its adjust price by its second Wednesday. This puts is above its predecessors TERM3 and TERM4, and on a path somewhere in between TFRM3 (note the F) and PACRM, which delisted at 95% and 94% of their respective adjust prices. Splitting the difference at 93% of an adjust, we get a predicted delist of H$82.22. However, if we use past daily changes to predict the delist (again, chart not shown), we get a slightly higher prediction of 95% of the adjust price or H$83.99.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOO330N4bPIco6bqviRi2av8ACIeZFGfkFB-BSuPhfva8yHZLpqvjwmBL6UwTkwE5yTAYGjs_ogi2PLUtm4tRXylsY9qX9X2fOQOClKylv_kMJt4dIgJjgNOl7dfFvGiI-qkdc97Od-DQ/s1600/image+%252829%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOO330N4bPIco6bqviRi2av8ACIeZFGfkFB-BSuPhfva8yHZLpqvjwmBL6UwTkwE5yTAYGjs_ogi2PLUtm4tRXylsY9qX9X2fOQOClKylv_kMJt4dIgJjgNOl7dfFvGiI-qkdc97Od-DQ/s1600/image+%252829%2529.png" /></a></div>
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NMIND delisted on Monday at H$284.20, putting it about midway between my prediction of H$278.38 and the prediction extrapolated from performance to date of $H$290.48. It did better than the average Pixar movie, beating TOYS3 and BRAVE among others, but did not reach the heights of RATUL and UP. Here's the chart:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinbRcOq8XMKmpa9jJb04rIjq8v5CtIEiigWc6cNQ4KgiK-VUbOoE58bN1JkAyZskD2MDorRYgFgXLoHxW1gO3psPht1l4KjcFVl9YbbodA8S2gDYPUyHp4J4RUxIUIQL1_HuMILXHfHAM/s1600/image+%252831%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEinbRcOq8XMKmpa9jJb04rIjq8v5CtIEiigWc6cNQ4KgiK-VUbOoE58bN1JkAyZskD2MDorRYgFgXLoHxW1gO3psPht1l4KjcFVl9YbbodA8S2gDYPUyHp4J4RUxIUIQL1_HuMILXHfHAM/s1600/image+%252831%2529.png" /></a>Roger Morehttp://www.blogger.com/profile/01820037010307665132noreply@blogger.com1tag:blogger.com,1999:blog-8868848804570003187.post-42802135780396965232015-07-10T10:49:00.000-04:002015-07-10T10:49:44.867-04:00Chart of the Week: TED2Ted 2 fell foul of lazy sequel prediction. When it opened less than two weeks ago, no one was saying anything less than a high-forties opening. But the reality turned out to be low-30s. Nevertheless, summer releases typically have strong legs, with June and July releases - on average - delisting above their adjust price. So is TED2 able to play catch-up, or is it still an unwanted sequel?<br />
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Here's the comparison of box office up to the second Wednesday of release. So far, TED2 has earned 71% of its adjust price at the box office, trailing the original movie (91%). It's also trailing well-received movies like WSEND (80%), 21JS2 (79%) and NEIBR (74%). More disturbingly, it's also training terrible movies like TMBOY (86%) and MWTDW (73%). The only one it is ahead of is DUMB3 (64%), another sequel that nobody asked for that is also a non-summer movie.<br />
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The two closest tracks seem to be NEIBR and MWTDW, but after a 66.7% drop in its second weekend I don't see TED2 having a strong third weekend like NEIBR did. I expect it will delist a couple of points below MWTDW's 89%. Let's say 86%, which estimates a delist of H$77.80.<br />
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I'm not sure that anyone cares about TED2's delist - at least, compared to JURA4 - but if we use its daily change history to predict its future box office, we actually end up with a delist at 90% of the adjust price, or H$81.80.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFZ9F4NWvoouMksrWM6F2EvHbL-pefStzF0t7DQf_S9rMNvTSaufIGptgEiurIyuWIn0EKv9IhRcNSUC3bQFyFFFg5nN1qByXgmWsJMPesok4eVwc3xQ4NeKmtg_4E9zFVWH2j5OmaUCo/s1600/image+%25283%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFZ9F4NWvoouMksrWM6F2EvHbL-pefStzF0t7DQf_S9rMNvTSaufIGptgEiurIyuWIn0EKv9IhRcNSUC3bQFyFFFg5nN1qByXgmWsJMPesok4eVwc3xQ4NeKmtg_4E9zFVWH2j5OmaUCo/s1600/image+%25283%2529.png" /></a></div>
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JURA4 ended up delisting at $556.54, equivalent to 99% of its adjust price (when using actual #s rather than Sunday estimates). This was slightly below the second-week estimate of $563.78, and very close to the projection of $558.14 using the daily change history prediction method.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgycg35O4fVHR02zICjvo36OkhPdMMb3s9Nz1QB2mou4fx-Ha7a361V-fZtx0-3vZbDhonpWiD6ntzKqw2O73SvUKvPEEPfJVdRA47RUc6PrEg50CKK_LJqLKhIR1vFHO-shuZNb5ncPNs/s1600/image+%25281%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgycg35O4fVHR02zICjvo36OkhPdMMb3s9Nz1QB2mou4fx-Ha7a361V-fZtx0-3vZbDhonpWiD6ntzKqw2O73SvUKvPEEPfJVdRA47RUc6PrEg50CKK_LJqLKhIR1vFHO-shuZNb5ncPNs/s1600/image+%25281%2529.png" /></a></div>
<br />Roger Morehttp://www.blogger.com/profile/01820037010307665132noreply@blogger.com0tag:blogger.com,1999:blog-8868848804570003187.post-49406166619178997942015-07-01T21:09:00.001-04:002015-07-01T21:12:25.879-04:00Chart of the Week: NMINDNon-sequel Pixar films have typically opened in the $60-$70 million range, but NMIND exceeded expectations with a massive $90 million opening weekend, the second-best ever after Toy Story 3. So is NMIND acting like other Pixar films, or is it continuing to break the mould?<br />
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The chart compares NMIND's performance against other Pixar movies. As of its second Tuesday, NMIND had earned box office equivalent to 82% of its adjust price - slightly above long-legged movies like BRAVE and UP, slightly below the less-legged MONS2 and equivalent to TOYS3.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyHQhlopFoQjIFmAnVcJxpjea3BGxPQH8wQYYGYdBH91Z3OdD-8v3xY_z3JtRqHwUNH47NG_46Og8VHcD3qxRPiAP64vHgZVBKBwam1Gn07ewg4uxBs582Y5kPhem-EYd14IKZ2KmnV_s/s1600/image+%252826%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyHQhlopFoQjIFmAnVcJxpjea3BGxPQH8wQYYGYdBH91Z3OdD-8v3xY_z3JtRqHwUNH47NG_46Og8VHcD3qxRPiAP64vHgZVBKBwam1Gn07ewg4uxBs582Y5kPhem-EYd14IKZ2KmnV_s/s1600/image+%252826%2529.png" /></a></div>
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If NMIND continues to track TOYS3, it will delist at 114% of its adjust price or $278.38. That seems to be the midpoint of expectations. Looking at the worst-case scenario, which would see NMIND run out of steam and follow a MONS2's path, it will delist at 107% of its adjust price, or $261.28. And at the higher-end of expectations, if NMIND were to remain ahead of UP's trajectory it would delist somewhere north of $300.<br />
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Judgment call time. I don't see NMIND following the MONS2 route, given that it's a non-sequel and has superlative reviews. However, the UP scenario isn't compelling either. UP came out in late May, before school holidays in many states had started. This would explain why it is lagging NMIND (and other Pixar films) for now, but has a surge in the third and fourth weeks of release. This is not a factor for NMIND, given its late June release date. I lean towards the TOYS3 scenario, so $278.38 is my final guess.<br />
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Let's see what happens if we extrapolate NMIND's future performance from its past daily percentage changes:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPhsIg7QvkCsV0Q6iqJ7JE0BNlInTlzEiX9jZk3-vFF29WLv0O29SOAeK4ocbJ3KnEIrfWKi1N5TRQhhtJvw_OMEEVPUyc5r1DsdK_BmcxL6qNtjJUDAMltAZipKhyphenhyphenp4jRyoTQ2IzsbMA/s1600/image+%252827%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPhsIg7QvkCsV0Q6iqJ7JE0BNlInTlzEiX9jZk3-vFF29WLv0O29SOAeK4ocbJ3KnEIrfWKi1N5TRQhhtJvw_OMEEVPUyc5r1DsdK_BmcxL6qNtjJUDAMltAZipKhyphenhyphenp4jRyoTQ2IzsbMA/s1600/image+%252827%2529.png" /></a></div>
Under this model, NMIND surges ahead of TOYS3 in its third weekend, but doesn't quite catch UP. This projection predicts a delist of 119% of the adjust price, or $290.48.<br />
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Finally let's check in on where SCOPR ended up. It delisted at $88.46, 113% of its adjust price and well ahead of the $81.67 predicted after its second Thursday, and also the $84.81 that was projected its the daily change. Here's the chart:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHgQ9F6dI0Xqkal2fy99X0ze0ZKbrm3Cq6dwBiz7R44ccb6h-DsUI7G2AfrbncGugIVjHUz50ulzfweNLbTSnMTaGZTii9I-h2LhtgRJatlFrJHhjMaQVb9sbnhtBzG7__rIi0iheCFoo/s1600/image+%252828%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHgQ9F6dI0Xqkal2fy99X0ze0ZKbrm3Cq6dwBiz7R44ccb6h-DsUI7G2AfrbncGugIVjHUz50ulzfweNLbTSnMTaGZTii9I-h2LhtgRJatlFrJHhjMaQVb9sbnhtBzG7__rIi0iheCFoo/s1600/image+%252828%2529.png" /></a></div>
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Roger Morehttp://www.blogger.com/profile/01820037010307665132noreply@blogger.com0tag:blogger.com,1999:blog-8868848804570003187.post-57000792456626452952015-06-25T12:08:00.002-04:002015-06-25T12:08:41.076-04:00Chart of the Week: JURA4This is the one we've been waiting for: JURA4. Not content with being the biggest opener of all time, JURA4 has ignored the "sequels open bigger and have shorter legs" rule with strong weekdays and a 49 per cent drop in its second weekend. There's no doubt that JURA4 is defying the odds, but how does it compare against other mega-openers?<br />
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The chart below compares JURA4 against the last two Jurassic Park movies, the last two Batman movies (currently #6 and #7 all time), both Avengers movies (before JURA4, the two biggest openers ever) and Guardians of the Galaxy (which opened a lot lower, but turned out to be *the* movie to see last summer).</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMbb813ipVamd5JLxeWmSA3W3av3uLCFTCoYTi1E41LRla4CfZw_5VIYxbI7-ETOUtNuxGN4juILLBXRqcE-Nj5Mlj0Hwb2-KlgBrZqSk_GYuFR4_5j1xCMEgdT2TyNB2DMx83xTow5KA/s1600/image+%252824%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMbb813ipVamd5JLxeWmSA3W3av3uLCFTCoYTi1E41LRla4CfZw_5VIYxbI7-ETOUtNuxGN4juILLBXRqcE-Nj5Mlj0Hwb2-KlgBrZqSk_GYuFR4_5j1xCMEgdT2TyNB2DMx83xTow5KA/s1600/image+%252824%2529.png" /></a></div>
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As you can see, JURA4 is tracking well ahead of the other Jurassic sequels and is following a similar pattern as the two best performers - BATM2 and GOTGX - which delisted at 100% and 99% of adjust price respectively. Let's keep it simple and estimate that JURA4 will delist at its adjust price exactly, $563.78. Also, a reminder that the "adjust" in this column is calculated using the moviestock's actual weekend numbers ($208,806,270) rather then the weekend estimate of $204,596,000)<br />
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Let's look forward to the delist using that method outlined in last week's SCOPR column. If JURA4 has the same daily changes in future as it has had over the past week, it will continues to track BATM2 pretty closely, and will end even with GOTGX at 99% of the adjust price - $558.14. Not much different really, but since I should make a prediction I'll go with the higher one.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfacU0N4umUZ4Lv-d9xOq9Klb8iTpa3W_kttx7LW5imzn7QGj_KUB9JHfUfKWg8fu805uP8udjG-sPc3sHbTbGd2T_QgeplPl0oGlgPba9sV5F5buMgVudazst4UMX7Ps0vZf7uPHYUlw/s1600/image+%252825%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="394" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgfacU0N4umUZ4Lv-d9xOq9Klb8iTpa3W_kttx7LW5imzn7QGj_KUB9JHfUfKWg8fu805uP8udjG-sPc3sHbTbGd2T_QgeplPl0oGlgPba9sV5F5buMgVudazst4UMX7Ps0vZf7uPHYUlw/s640/image+%252825%2529.png" width="640" /></a></div>
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SANDR delisted this week at $132.70, ahead of my pessimistic prediction that it would track closer to HERCL for a $125.30 delist. In fact, despite the huge opening and strong legs shown by JURA4, SANDR continued to track closely to CATE6 and delisted almost exactly at that path's prediction of $132.68. So maybe competition - even against a similar genre movie that also happens to be the biggest opener ever - doesn't matter that much? Anyway, here's the chart.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEii6CEl3zMEe6lvuwDmrG-a5nCv1_RvS5EfR03sgLwUHxMlq1HoeUU6WNlewmyCKB8mx8A-vD5ATNji7oLIBvbSMWlZlWw8UPviJKL0uC5NuVXoCIi25EJosNR_4cy4opd5T8Jevo6kPow/s1600/image+%252823%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="396" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEii6CEl3zMEe6lvuwDmrG-a5nCv1_RvS5EfR03sgLwUHxMlq1HoeUU6WNlewmyCKB8mx8A-vD5ATNji7oLIBvbSMWlZlWw8UPviJKL0uC5NuVXoCIi25EJosNR_4cy4opd5T8Jevo6kPow/s640/image+%252823%2529.png" width="640" /></a></div>
<br />Roger Morehttp://www.blogger.com/profile/01820037010307665132noreply@blogger.com0tag:blogger.com,1999:blog-8868848804570003187.post-46753882043550453952015-06-19T13:39:00.000-04:002015-06-19T13:39:10.983-04:00Chart of the Week: SCOPR<br />
Given the past performance of Melissa McCarthy movies and the overwhelmingly positive reviews, SCOPR underperformed with its opening weekend take of $29.1 million. But is word of mouth giving the movie legs, or is it continuing to underperform?<br />
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Here is the chart for SCOPR's box office to date, compared with other Melissa McCarthy movies - TAMMY, THEAT, IDTHF and BRDSM - as well as BDTCH (summer comedy aimed at adult women), LBCOP (same, but for younger man) and the reviled MALC2.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh78P-jcemzlwzGFhHUjtlAIxuFMu9PkGo6jcQxoweCXRhWFD6046w7M2LDoZengFpO-FplGHoEsYIWVDGHqY0zejF7y3J_mNA8cDtSxLDlrD3e5gzwMP4lwxGp0s1xtLhurAbH2EBr_1s/s1600/image+%252820%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh78P-jcemzlwzGFhHUjtlAIxuFMu9PkGo6jcQxoweCXRhWFD6046w7M2LDoZengFpO-FplGHoEsYIWVDGHqY0zejF7y3J_mNA8cDtSxLDlrD3e5gzwMP4lwxGp0s1xtLhurAbH2EBr_1s/s1600/image+%252820%2529.png" /></a></div>
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As of SCOPR's second Wednesday, it has earned 79% per cent of its adjust price, well behind IDTHF (84%), THEAT (91%) and even TAMMY (89%). Don't even think of comparing it against BRDSM. So far, its performance looks a lot closer to BDTCH, which delisted at 104% of its adjust price. If SCOPR continues on the same path, it will delist at H$81.67.</div>
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However, I'm going to experiment with something new this week, by seeing what happens if we apply the day-to-day percentage change so far to plot SCOPR's future adjust. So, we look at the box office of SCOPR's first Thursday compared against its first Wednesday, and apply that number to SCOPR's second Wednesday to estimate its second Thursday, and then do similar for the second Friday, the second Saturday and so on until SCOPR is due to delist. Here's the result:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRINQBdLW1VXXY2vUjJ7uE9v2PgKKrywX0RA6wsIM6yurPtMarYRsAW2orSw7Esf3k_UYjyz82EvuS8DIBrNaYZCaQyImTRXC-ZbXZ6AZNS7rIkBTmhyphenhyphenir5It6VvKdja3kMQxYReyhT-o/s1600/image+%252821%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjRINQBdLW1VXXY2vUjJ7uE9v2PgKKrywX0RA6wsIM6yurPtMarYRsAW2orSw7Esf3k_UYjyz82EvuS8DIBrNaYZCaQyImTRXC-ZbXZ6AZNS7rIkBTmhyphenhyphenir5It6VvKdja3kMQxYReyhT-o/s1600/image+%252821%2529.png" /></a></div>
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This calculation suggests a higher delist, at 108% of the adjust price or around $84.81. Personally, I lean towards the lower delist of $81.67 because day-to-day patterns do change in later weeks as movies lose screens and audiences lose interest. But we'll test this out for the next few weeks and see if it provides better delist estimates than the comparison method.</div>
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Finally, it's time to check in on 1952, which delisted at $83.68 (89% of the adjust price) and lower than my estimate of 92% of the adjust / H$86.38 (though it would have been 100% accurate with a simple transposition). Pretty terrible legs for a family movie. Here's the chart:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr6SqjTFRAII0cSh7EsNMo4xhGGM7neoLjIZMV71Z6BflDNdOd0MmoS7JUEnHpVy_0xe2cejuxPux6sVifV-wxV0BsuyN3aka8mIPD1253VFKpQPPWVNfdYOPXIgayL_rv-tX4KCRynJ8/s1600/image+%252822%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr6SqjTFRAII0cSh7EsNMo4xhGGM7neoLjIZMV71Z6BflDNdOd0MmoS7JUEnHpVy_0xe2cejuxPux6sVifV-wxV0BsuyN3aka8mIPD1253VFKpQPPWVNfdYOPXIgayL_rv-tX4KCRynJ8/s1600/image+%252822%2529.png" /></a></div>
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<br />Roger Morehttp://www.blogger.com/profile/01820037010307665132noreply@blogger.com0tag:blogger.com,1999:blog-8868848804570003187.post-66590236276505199762015-06-12T11:48:00.000-04:002015-06-12T11:48:11.725-04:00Chart of the Week: SANDR<br />
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SANDR had a far huger opening weekend that anyone expected, grossing $54.6 million and proving that there's always a market for disaster movies, especially in the places that are being destroyed. There haven't been too many disaster films in recent years - CATE6 was the most recent, but it was a box office disappointment. More successful movies like WWARZ and GODZL feature lots of destruction, but they also have a monster aspect that puts them in a separate genre. We have to go all the way back to Roland Emmerich movies to come up with examples of over-the-top disaster movies played straight, like 2012S and TOMOR. I've also included a couple of other movies starring Dwayne Johnson - HERCL and GIJO2 - just for comparison's sake.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVtkrmTONUZik_Gckg18CJbGM1zHeVEAceNDXZU4WMguVdO3NLcqHL-LoVUSZeIeHqqusDGuFnyaMF_FifavnNZEpRnT5T4jbHRHkZaq4eevVdEI_y3mZuNnp8Vd17Cr1eRvJSbSa2r1c/s1600/image+%252819%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="394" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVtkrmTONUZik_Gckg18CJbGM1zHeVEAceNDXZU4WMguVdO3NLcqHL-LoVUSZeIeHqqusDGuFnyaMF_FifavnNZEpRnT5T4jbHRHkZaq4eevVdEI_y3mZuNnp8Vd17Cr1eRvJSbSa2r1c/s640/image+%252819%2529.png" width="640" /></a></div>
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So far, SANDR is tracking very closely to CATE6, which delisted at 91% of its adjust price - or 90%, if you take out its extra day of box office. That would suggest an eventual delist of $132.68, but I expect SANDR will see a bigger drop this weekend due to the opening of JURA4 given the sizeable overlap in audience. This would mean its chart might end up looking more like HERCL and 2012S, which both delisted at 85% of their adjust prices. Applying this calculation to SANDR yields a delist prediction of $125.30. I don't want to be the guy who says "Toldja it would delist between $125 and 133 - nailed it!", so I'll go with the lower prediction.<br />
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Also, let's check in on the recent delists. Here is the chart for PTCP2, which had a slightly weaker-than-expected performance after its second week and ended up delisting at 160.85 - 86% of its adjust price and under my estimate of $165.20.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6ObJim_5OFlpk6835XqbwZTonTuYAkkJt4AuVZn5yu6u39wIEYgKbAgNwaTLweh9-ImGNiYg9O6uiyN8_DBsF2kuiyu_6rRz8Sqlr_2Jm7ogf_dVcM_PaOTWdsirPGgYVOtD_heXhqR8/s1600/image+%252818%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="394" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6ObJim_5OFlpk6835XqbwZTonTuYAkkJt4AuVZn5yu6u39wIEYgKbAgNwaTLweh9-ImGNiYg9O6uiyN8_DBsF2kuiyu_6rRz8Sqlr_2Jm7ogf_dVcM_PaOTWdsirPGgYVOtD_heXhqR8/s640/image+%252818%2529.png" width="640" /></a></div>
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MMAX4 delisted at $130.67 - 107% of its adjust price, and under the Week 2 estimate of $133.23. I'll make a note to reduce all future delist estimates by 1 per cent.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWQsu3HdszgLGps00XtKTSiXKYHAA6fMrvyl7bF4Q_ltGe7QuO7LC41N-vNOZERiyR3GsqR-AFfjjKOLesfZoalpLPyZrAgwDvIjvt_TjeKzt05K6zkn-PbPAXIQ4a_a1fhYGObX7o3nY/s1600/image+%252817%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="394" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWQsu3HdszgLGps00XtKTSiXKYHAA6fMrvyl7bF4Q_ltGe7QuO7LC41N-vNOZERiyR3GsqR-AFfjjKOLesfZoalpLPyZrAgwDvIjvt_TjeKzt05K6zkn-PbPAXIQ4a_a1fhYGObX7o3nY/s640/image+%252817%2529.png" width="640" /></a></div>
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Roger Morehttp://www.blogger.com/profile/01820037010307665132noreply@blogger.com0tag:blogger.com,1999:blog-8868848804570003187.post-88776928732251721672015-06-06T16:14:00.000-04:002015-06-06T16:14:11.787-04:00Chart of the Week: 1952Tomorrowland - which fell victim to the "HSX ticker symbol wasn't updated for the new movie name" curse - is a difficult movie to figure out. If I can steal from another poster on the boards, there aren't many "humourless disappointing non-sequel original sci-fi" movies designed to appeal to families that make good comparisons. Add in that 1952 opened on a 4-day weekend and therefore has a bigger Monday, and it makes finding the right comparisons just that little bit harder.<br />
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So, the movies I am comparing with 1952 are a mixed bag. I have chosen DVRGN and DVRG2 (young adult sci-fi, female protagonist), NMUS2 and PRSIA (Memorial Day weekend openers, aimed at families but sequel/adaptation), EPIC (same, but animated), OZTGP (fantasy, family but non-summer) and SUPR8 (sci-fi, but aimed at boys more than girls).<br />
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Here is the chart:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijRcHWGQ1QaetlbXQN4_tNWXOjTEHM0tE_mn3HTNBuaFwOFe_BDczrkTNilkSw06ZU9PNo_VOSbO4LOpnqVXC2xAN5Ssg7UAxlh_0gB5JeRYGHT1V7UMdjkaPawd6YVPgXTlBDgIWcK2c/s1600/image+%252815%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="395" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEijRcHWGQ1QaetlbXQN4_tNWXOjTEHM0tE_mn3HTNBuaFwOFe_BDczrkTNilkSw06ZU9PNo_VOSbO4LOpnqVXC2xAN5Ssg7UAxlh_0gB5JeRYGHT1V7UMdjkaPawd6YVPgXTlBDgIWcK2c/s640/image+%252815%2529.png" width="640" /></a></div>
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As of Thursday 1952 is slightly ahead of OZTGP and well ahead of the Divergent movies, but behind the other Memorial Day openers of PRSIA, EPIC and NMUS2.<br />
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However, thanks to the column being a little late this week we can look a little further ahead by taking the Friday estimates and using the daily per cent changes from 1952's second weekend to predict what its performance will look like after its third weekend of release:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilNmUClXPdRLhSjd2AToofZIhipNXcDGgx5EQ0LeBjLpHskSQqgQiRfdRS3vMrJ-xO3AjHBaVZ9u5-2jN14ZrRzCZZPQU0KzkVe51I3L6mJzqdfc0FKqobso9FYtZutua4DRF8jWvLIag/s1600/image+%252816%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="394" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEilNmUClXPdRLhSjd2AToofZIhipNXcDGgx5EQ0LeBjLpHskSQqgQiRfdRS3vMrJ-xO3AjHBaVZ9u5-2jN14ZrRzCZZPQU0KzkVe51I3L6mJzqdfc0FKqobso9FYtZutua4DRF8jWvLIag/s640/image+%252816%2529.png" width="640" /></a></div>
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Using this method, we get a weekend estimate of $8.1 million, and we can also see that under this prediction 1952 slips very slightly behind OZTGP. So it's probably not going to catch PRSIA or NMUS2 and will likely delist around the same level as OZTGP or slightly lower.<br />
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OZTGP delisted at 93 per cent of its adjust price, but based on my projected outcome of 1952's third weekend I'm leaning towards "slightly lower", so let's go with 92%. Applying that prediction to 1952, we get a delist estimate of $86.38.Roger Morehttp://www.blogger.com/profile/01820037010307665132noreply@blogger.com0tag:blogger.com,1999:blog-8868848804570003187.post-53463757343605491692015-05-28T22:28:00.003-04:002015-05-28T22:28:44.002-04:00Charts of the Week: PTCP2 and MMAX4Two movies had bigger than expected openings on the pre-Memorial Day weekend. PTCP2 had a huge $70 million opening, well above even the most optimistic predictions. MMAX4 was no slouch either, opening to $44 million, well above some of the more dire predictions made in the weeks before Mad Max hype got going. But do these movies actually have legs, or are they one week wonders?<br />
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Let's start with PTCP2. As you may have guessed, there aren't many <i>a capella</i> club comedies aimed at younger women to compare besides the original movie, which delisted at (more or less) the same price as its adjust. Other movies I've selected as comparisons are successful comedies aimed at younger audiences (21JS2 and NEIBR) or women (OTHRW) and dramas and fairy tale movies aimed at women (TFIOS, MALEF and CINDE). From the chart, PTCP2 is tracking closest to CINDE at the moment, though that's probably in part due to the Memorial Day boost PTCP2 had, and maybe it will end up closer to TFIOS.<br />
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CINDE delisted at 91% of its adjust price and TFIOS delisted at 85%. To predict PTCP2's delist, let's split the difference with a little favouritism towards the TFIOS figure and predict a delist at 87% of its adjust price - $165.20 in H$ terms.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8kR4b-zilv_1T9Ibf7JuYfadzH_Vmqglsbxn6gcDcdRGDoCOQFoCY94ZEOtMa-AtWSA2AONLB_7kwTE2CJZQrTK0M8QPEhDDXkCN6TBn_UvZ2dUEwEx_djFElvd5_Ez-njeguYjtSf1U/s1600/image+%252812%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="394" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8kR4b-zilv_1T9Ibf7JuYfadzH_Vmqglsbxn6gcDcdRGDoCOQFoCY94ZEOtMa-AtWSA2AONLB_7kwTE2CJZQrTK0M8QPEhDDXkCN6TBn_UvZ2dUEwEx_djFElvd5_Ez-njeguYjtSf1U/s640/image+%252812%2529.png" width="640" /></a></div>
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Switching over to MMAX4, the movie also got a boost from having four days in its second weekend of release, and it is currently trending ahead of AYNIK and TSSRV, which both delisted slightly above their adjust price. The movie certainly doesn't look like it's going to drop off the way other reboots/sequels like PROME, TREK2 and GODZL. AYNIK delisted at 108.6% of its adjust price, and if MMAX4 were to do the same it would cash out at H$133.23. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgk6qwJaxcSFirDyZmt5HI8yabwhLuRHrRbtYWo2CpXFUHwlo-HE80lVGjfFKtY3Wx6Bw8YkgyaVJ1ANnmN596G0rXiGYbIsQEcfl6W5DLmZXk_R1skygUJ78lqH4CzGJA-9YPLo5DagYE/s1600/image+%252813%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="394" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgk6qwJaxcSFirDyZmt5HI8yabwhLuRHrRbtYWo2CpXFUHwlo-HE80lVGjfFKtY3Wx6Bw8YkgyaVJ1ANnmN596G0rXiGYbIsQEcfl6W5DLmZXk_R1skygUJ78lqH4CzGJA-9YPLo5DagYE/s640/image+%252813%2529.png" width="640" /></a></div>
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Finally, let's check in on where AVNG2 ended up. As you can't really see - because the AVNG2 line completely blocks it out - the sequel tracked IRNM3 pretty closely and delisted at H$411.87, 80% of its adjust price and slightly under the H$413 estimate made after its second weekend. It's nice to have one of these come out accurately.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIRSYLLeeZhcVEVHbde-7qHlHMhZb44lzOjnmRD79yb5WB7ncuFNGXjKfvPAsRyFz-dMiJin_Vru3npz_Flf3uX6NrW93QerCibY2m95pN04rgPBCFHndR5XOgkbWQkHjT0W0fAreUUTs/s1600/image+%252814%2529.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="394" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiIRSYLLeeZhcVEVHbde-7qHlHMhZb44lzOjnmRD79yb5WB7ncuFNGXjKfvPAsRyFz-dMiJin_Vru3npz_Flf3uX6NrW93QerCibY2m95pN04rgPBCFHndR5XOgkbWQkHjT0W0fAreUUTs/s640/image+%252814%2529.png" width="640" /></a></div>
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Roger Morehttp://www.blogger.com/profile/01820037010307665132noreply@blogger.com1tag:blogger.com,1999:blog-8868848804570003187.post-22187211664631463062015-05-13T20:18:00.001-04:002015-05-13T20:18:21.633-04:00Chart of the week: AVNG2After a week off due to no big movies, let's have a look at what is likely to be the biggest movie of the year - no matter how disappointed we are that it didn't have a $250 opening weekend and give us all enough cha-ching to last the rest of the summer.<br />
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Obviously, AVNG2 will be compared against other Marvel movies - in particular those that opened on the first weekend in May and delisted after the Memorial Day weekend, earning that one extra day of box office. Here's the chart:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioKrwtHogZsiuztUMfCOOCdO_O6cRFn2fP3c6qyplIrdeY8KMKWGdiKiaXmNbw12gZl8A_WLotqPCOCppPtdu5qY_g3XkiWQ_1nSVH2da9CWaUgFLIWPtrVfckHvBc5GEBJEmJJ3kKkZE/s1600/image+(10).png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="394" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioKrwtHogZsiuztUMfCOOCdO_O6cRFn2fP3c6qyplIrdeY8KMKWGdiKiaXmNbw12gZl8A_WLotqPCOCppPtdu5qY_g3XkiWQ_1nSVH2da9CWaUgFLIWPtrVfckHvBc5GEBJEmJJ3kKkZE/s640/image+(10).png" width="640" /></a></div>
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Up until now, AVNG2 has been following the same path as IRNM2 and IRNM3. So much so that you can barely see them under the AVNG2 line. It's well behind the first Avengers movie, the first Iron Man movie and the first Thor movie. GOTGX is the clear winner, but that opened later in summer when kids were out of school and weekday audiences were bigger.<br />
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The Iron Man sequels delisted at 79% and 81% of their respective adjust prices, so let's split the difference say 80%. If AVNG2 continues to follow this path, it would be on track for a delist of $413.14.<br />
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While we're here, let's check in to see where MALC2 ended up.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhk4HCaPnSK6__-PXJtVXp9bIpsEiVLcaYahbfF935kToLdRKan3YYVCHidA2bjvgMRUWyMjhUP71CMoLKnbxegysE5IA6wbz_LA1QSdjkrVsH0oeCd8LR-QuL0oOS0EgFvbHZ1W0PnS6g/s1600/image+(11).png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="394" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhk4HCaPnSK6__-PXJtVXp9bIpsEiVLcaYahbfF935kToLdRKan3YYVCHidA2bjvgMRUWyMjhUP71CMoLKnbxegysE5IA6wbz_LA1QSdjkrVsH0oeCd8LR-QuL0oOS0EgFvbHZ1W0PnS6g/s640/image+(11).png" width="640" /></a></div>
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As you can see, it utterly collapsed after its second weekend. It dropped 60% in weekend 3 - the same weekend AVNG2 opened - but as you can see, it barely earned anything over the previous weekdays, and JAJIL had caught up to it by the third Friday. MALC2 eventually finished with a delist of $58.19, well below the $67.50 it looked headed for after its second week.</div>
<br />Roger Morehttp://www.blogger.com/profile/01820037010307665132noreply@blogger.com0tag:blogger.com,1999:blog-8868848804570003187.post-88490424105770171122015-04-29T19:44:00.003-04:002015-04-29T19:44:53.485-04:00Chart of the Week: MALC2We are only four months into the year, but 2015 has already seen several sequels that no one asked for. The most successful by far is Paul Blart: Mall Cop 2, which on the date of release, the movie had a 0 per cent rating at Rotten Tomatoes (though as of writing, that rating has inched up to 6%). So how is it doing after a two weekends of release?<br />
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Here is MALC2's box office to date as a % of its adjust, compared with other movies that have Kevin James as the lead (the original MALCP, ZOOKP and HCTBM), or a co-star (GRWN2) and some other movies from the Adam Sandler stable (BLEND, TMBOY and JAJIL).<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8zsfUuej2ZSOytoBUpYqN-Qr4QMhtjsj3BNr0K34_5sk3me9_X4GWZe2pTF0ez3_rPvGkdpwxOmgRU2wL3DpabKKZj5rGLstaXz-dLoDQdZmV5LzJjrIX85pYf3QABGnCcwywU5n7zE8/s1600/image+(8).png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg8zsfUuej2ZSOytoBUpYqN-Qr4QMhtjsj3BNr0K34_5sk3me9_X4GWZe2pTF0ez3_rPvGkdpwxOmgRU2wL3DpabKKZj5rGLstaXz-dLoDQdZmV5LzJjrIX85pYf3QABGnCcwywU5n7zE8/s1600/image+(8).png" height="394" width="640" /></a></div>
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The first thing to note is that some lines are bumpy, with big increases on the weekends but slow performance on the weekdays (MALCP, HCTBM and JAJIL). Others are comparatively smooth (ZOOKP, BLEND, GRWN2 and TMBOY) with stronger weekdays. This is probably due to the time of year the movies are in cinemas. The four smooth movies were all released over summer, when kids are out of school which expanded the weekday audience. MALCP, HCTBM and JAJIL were released in January, October and November respectively, so their box office was focussed on the weekend. MALC2, an April release, is following that same bumpy trend.<br />
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The second observation is that as a group, these movies had rather strong legs. Five of them delisted above their adjust price, and the two that didn't - TMBOY with 99% and JAJIL with 95% - just fell short. So even though these movies are universally reviled - HCTBM has the highest RT score of 38%, and GRWN2 and JAJIL have scores in the single-digits - they still do well at attracting audiences beyond the opening weekend.<br />
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So far, MALC2 is tracking behind all these movies but JAJIL. Its box office earnings up to its second Tuesday of release were equivalent to 70% of its adjust price, in between HCTBM and MALCP (76% at the same point in their theatrical run) and JAJIL (64%). If this trend continues, look for MALC2 to delist at the midpoint of around 103% of its adjust price - around $67.50.<br />
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Finally to follow up on FAST7, it delisted on Monday at $320.08, below the week 2 prediction of $327.86. Way shorter legs than MALC2. Here's the final chart:<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEij1REIrI8aiZIMplzVignMQkmIUj5t1vxXczXLcJe8rs5l6HntyR4_uDRvsEX3A4L46A1OlMIyRSI9ZuyRopiDvPkFTC9uym6yv_tam48fHH2VPlV_zvDDU2SYdUe8J4B7twRfSmzePQ8/s1600/image+(9).png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEij1REIrI8aiZIMplzVignMQkmIUj5t1vxXczXLcJe8rs5l6HntyR4_uDRvsEX3A4L46A1OlMIyRSI9ZuyRopiDvPkFTC9uym6yv_tam48fHH2VPlV_zvDDU2SYdUe8J4B7twRfSmzePQ8/s1600/image+(9).png" height="394" width="640" /></a></div>
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<br />Roger Morehttp://www.blogger.com/profile/01820037010307665132noreply@blogger.com1tag:blogger.com,1999:blog-8868848804570003187.post-39642911140951424172015-04-21T19:17:00.003-04:002015-04-21T19:23:58.871-04:00Chart of the Week: Furious 7 Revisited<div class="separator" style="clear: both; text-align: center;">
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Just a quick update on FAST7, which since last week has trended a lot more like FFUR5 than FAST6. If this trend continues, expect the movie to delist under the prediction made last week.</div>
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Here is the chart, including box office up to and including Monday, April 21.</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzedfX8btbP4458gB5t9xaNikoll7F9ZmDN_B8E_-egoOvXrDgZrtH2vy9jWiETRC4kLFKgmmiE9KEhktVQXLVjmlXZvBpceyD5N4DQT_8WmKxuWkxW1uRBNu7cDC2Uw8FaKRFzlAYUMU/s1600/image+(7).png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhzedfX8btbP4458gB5t9xaNikoll7F9ZmDN_B8E_-egoOvXrDgZrtH2vy9jWiETRC4kLFKgmmiE9KEhktVQXLVjmlXZvBpceyD5N4DQT_8WmKxuWkxW1uRBNu7cDC2Uw8FaKRFzlAYUMU/s1600/image+(7).png" height="395" width="640" /></a></div>
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<br />Roger Morehttp://www.blogger.com/profile/01820037010307665132noreply@blogger.com0tag:blogger.com,1999:blog-8868848804570003187.post-47323792034956392892015-04-15T10:11:00.000-04:002015-04-15T10:16:32.617-04:00Is there an emoji that makes me come off as insufferably smug?Yes. The Sunglasses emoji.<br />
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<img alt="Cool" src="http://www.hsx.com/javascript/tiny_mce/plugins/emotions/img/smiley-cool.gif" />Roger Morehttp://www.blogger.com/profile/01820037010307665132noreply@blogger.com0tag:blogger.com,1999:blog-8868848804570003187.post-75702982447970023992015-04-15T10:00:00.000-04:002015-04-21T16:38:56.354-04:00Chart of the Week: Furious 7<div class="separator" style="clear: both; text-align: center;">
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Being the seventh entry in a franchise known for being front-loaded, Furious 7 shouldn't have expectations for a high delist. However, this outing is the most popular yet with an enormous opening weekend, an A rating on Cinemascore, 81% fresh on Rotten Tomatoes and no competition until its fourth weekend. Does this mean FAST7 has legs?</div>
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Here is Furious 7's performance up until Monday, 13 April compared with all the previous Fast and Furious movies:</div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsxlQdBOdVjFl5wbuZWmKK7sB2JyFXp7Mj2OjfeO8Hqf8xNpmUPVkrGTW99eyOKuaYWPg63z3Rpq3JaOw8ysa40YZAYs8su4odQRDGCig_o2x8mE64gRENJg_wAXoJHNBKsiboT5mNH5M/s1600/image+(5).png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsxlQdBOdVjFl5wbuZWmKK7sB2JyFXp7Mj2OjfeO8Hqf8xNpmUPVkrGTW99eyOKuaYWPg63z3Rpq3JaOw8ysa40YZAYs8su4odQRDGCig_o2x8mE64gRENJg_wAXoJHNBKsiboT5mNH5M/s1600/image+(5).png" height="394" width="640" /></a></div>
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The first movie was the best performing of the lot - nearly delisting at its adjust price, even though it had a 2.9 multiplier. FFUR2 had shorter legs, as sequels generally do, but FFUR3 had a better post-adjust performance which is surprising given that it was completely re-cast. The original cast reunion in FFUR4 had the worst legs out of the franchise, but FFUR5 - when the franchise became more about heists than street-racing - did better with a delist at 80% of its adjust price, and FAST6, a Memorial Day release did even better, delisting at 85.3% of its adjust price.<br />
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Right now, FAST7 is tracking about halfway between the fifth and sixth movies and if it stays on this course it will delist at around 82.5% of its adjust - which would be H$327.86.<br />
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Next week we'll be checking back on FAST7 to see if this trend continues.Roger Morehttp://www.blogger.com/profile/01820037010307665132noreply@blogger.com0tag:blogger.com,1999:blog-8868848804570003187.post-34484878290335114592015-04-15T09:53:00.003-04:002015-04-21T16:39:08.882-04:00Chart of the Week - Introduction<div class="separator" style="clear: both;">
HSXsanity has been on hiatus for a while, mostly because I ran out of simple HSX questions to answer. It's time to try something new, and starting this week I'll be road-testing a new feature - charts that compare the box office for movies currently in theatres against some comparable movies.</div>
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There are a few different ways to compare box office over the time between opening weekend and delist - comparing the actual box office numbers, comparing delist multipliers, or comparing the daily or weekly percentage changes - but I have decided to compare the cumulative box office as a percentage of the adjust price. I've chosen this method because it allows comparisons of movies that have different adjust multipliers, and it results in charts that are easy to follow.</div>
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I'll be calculating the adjust price with the multiplier used by HSX at the time of adjust, as follows:</div>
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<li>for movies released after January 2009 - normal weekends have a multiplier of 2.7 * Fri-Sun (+ Previous if appropriate), holiday weekends of 2.2 * Fri-Mon, Thanksgiving of 2.0 * Wed-Sun and limiteds expanding into wide of Previous + 3.0 * Fri-Sun. Most movies used as comparisons will fall in this group; </li>
<li>for movies released between September 2004 and December 2008 - normal weekends use the 2.8 multiplier (+ Previous if appropriate), holiday weekends of 2.4 * Fri-Mon, Thanksgiving of 2.3 * Wed-Sun;</li>
<li>for movies released before September 2004 - - normal weekends use the 2.9 multiplier (+ Previous if appropriate), holiday weekends of 2.5 * Fri-Mon, Thanksgiving of 2.3 * Wed-Sun.</li>
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Also, I'll be calculating adjust prices using the actual box office rather than the weekend estimates. This is because tracking both estimates and actuals seems like unnecessary duplication, though it also means the adjust prices used in these charts will differ from the HSX adjust price.<br />
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The charts I'll publish in the weeks to come will focus on the movies I think will have the most interest to casual traders - so movies that have had a big opening weekend, movies that look like having longer than usual legs and movies with an unusual box office performance. If there's a particular movie you'd like to see represented in a chart, leave a comment here or a reply when they are posted in the Players & Strategy Board. </div>
Roger Morehttp://www.blogger.com/profile/01820037010307665132noreply@blogger.com0tag:blogger.com,1999:blog-8868848804570003187.post-85492444227526964462013-11-26T14:39:00.000-05:002014-12-30T16:08:31.040-05:00What can I expect from Thanksgiving?<div style="margin-bottom: .0001pt; margin: 0in;">
<span style="font-family: inherit;"><i>Note: this article was written in 2012. The tables have been
updated to include more recent box office information, but these changes have
not been reflected in the text.</i><o:p></o:p></span></div>
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<span style="font-family: inherit;">Thanksgiving is the first weekend of the holiday season. It's a time to spend together with family, but because a lot of people run out of things to do with their family after the turkey is eaten, it's also a time to see movies with family. It's a particularly popular time to release Christmas movies, because it's never too early to start getting folks stuff buying stuff to do with Christmas.</span><br />
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<span style="font-family: inherit;">Thanksgiving falls on a Thursday, so Thanksgiving releases open on Wednesday, making it the only five-day weekend of the year. The adjust is calculated by the following formula:</span><br />
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<i><span style="font-family: inherit;">Wednesday-to-Sunday box office (in millions) * 2.0</span></i></div>
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<span style="font-family: inherit;">This column will look at the movies that have been released on Thanksgiving weekend over the last fifteen years by genre, highlighting their per screen average gross and their internal and delist multipliers.</span><br />
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<span style="font-family: inherit;">The tables will list two internal multipliers - the Friday-to-Sunday internal multiplier, which is calculated by dividing the three-day weekend box office by the Friday box office, and the five-day multiplier, which is calculated by dividing the five-day box office total by the Wednesday box office - but we will focus on the five-day multiplier.</span><br />
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<span style="font-family: inherit;">The delist multiplier is calculated by dividing the total box office after four weekends of wide release by the box office earned over the five-day Thanksgiving weekend.</span><br />
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<span style="font-family: inherit;">Let's begin with a look at the family films that have been released on Thanksgiving over the years. First, the animated films:</span><br />
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<tr>
<td nowrap="" style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 78.1pt;" width="104">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Movie</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 49.25pt;" width="66">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Release Date (Wide)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: .5in;" width="48">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Previous Box Office ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 32.05pt;" width="43">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Wed Box Office ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 30.15pt;" width="40">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Thur Box Office ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 27.65pt;" width="37">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Fri Box Office ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 30.15pt;" width="40">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Sat Box Office ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 28.15pt;" width="38">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Sun Box Office ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 39.4pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Opening Weekend ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 40.4pt;" width="54">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Fri-Sun Internal Multiplier</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 39.1pt;" width="52">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">5-day Internal Multiplier</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 39.1pt;" width="52">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Delist Multiplier</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 78.1pt;" width="104">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-size: 9pt;"><span style="font-family: inherit;">Penguins of Madagascar<o:p></o:p></span></span></b></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 49.25pt;" width="66">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">26/11/2014<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: .5in;" width="48">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">0.0<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 32.05pt;" width="43">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">6.1<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 30.15pt;" width="40">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">3.9<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 27.65pt;" width="37">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">10.4<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 30.15pt;" width="40">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">9.6<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 28.15pt;" width="38">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">5.5<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.4pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">35.4<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 40.4pt;" width="54">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">2.46<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.1pt;" width="52">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">5.8<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.1pt;" width="52">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">1.81<o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 78.1pt;" width="104">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-size: 9pt;"><span style="font-family: inherit;">Frozen<o:p></o:p></span></span></b></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 49.25pt;" width="66">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">27/11/2013<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: .5in;" width="48">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">0.2<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 32.05pt;" width="43">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">15.2<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 30.15pt;" width="40">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">11.0<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 27.65pt;" width="37">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">26.8<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 30.15pt;" width="40">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">25.3<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 28.15pt;" width="38">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">15.2<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 39.4pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">93.6<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 40.4pt;" width="54">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">2.51<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 39.1pt;" width="52">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">6.16<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 39.1pt;" width="52">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">2.05<o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 78.1pt;" width="104">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Rise of the Guardians</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 49.25pt;" width="66">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">21/11/2012</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: .5in;" width="48">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">0.0</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 32.05pt;" width="43">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.8</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 30.15pt;" width="40">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.7</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 27.65pt;" width="37">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">9.2</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 30.15pt;" width="40">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">9.2</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 28.15pt;" width="38">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">5.4</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.4pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">32.3</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 40.4pt;" width="54">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.58</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.1pt;" width="52">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">6.69</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.1pt;" width="52">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.20</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 3;">
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 78.1pt;" width="104">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Arthur Christmas</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 49.25pt;" width="66">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">23/11/2011</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: .5in;" width="48">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">0.0</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 32.05pt;" width="43">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.4</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 30.15pt;" width="40">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.8</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 27.65pt;" width="37">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.5</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 30.15pt;" width="40">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.8</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 28.15pt;" width="38">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.8</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 39.4pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">16.3</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 40.4pt;" width="54">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.68</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 39.1pt;" width="52">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">6.82</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 39.1pt;" width="52">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.36</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 78.1pt;" width="104">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Tangled</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 49.25pt;" width="66">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">24/11/2010</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: .5in;" width="48">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">0.0</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 32.05pt;" width="43">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">11.9</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 30.15pt;" width="40">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">8.1</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 27.65pt;" width="37">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">19.5</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 30.15pt;" width="40">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">18.6</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 28.15pt;" width="38">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">10.7</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.4pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">68.7</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 40.4pt;" width="54">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.49</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.1pt;" width="52">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">5.79</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.1pt;" width="52">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.86</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 5;">
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 78.1pt;" width="104">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Fantastic Mr. Fox</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 49.25pt;" width="66">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">25/11/2009</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: .5in;" width="48">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">0.6</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 32.05pt;" width="43">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.1</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 30.15pt;" width="40">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.3</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 27.65pt;" width="37">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.0</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 30.15pt;" width="40">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.6</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 28.15pt;" width="38">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.4</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 39.4pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">9.4</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 40.4pt;" width="54">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.34</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 39.1pt;" width="52">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">8.47</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 39.1pt;" width="52">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.78</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 78.1pt;" width="104">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">8 Crazy Nights</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 49.25pt;" width="66">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">27/11/2002</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: .5in;" width="48">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">0.0</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 32.05pt;" width="43">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.6</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 30.15pt;" width="40">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.0</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 27.65pt;" width="37">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.0</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 30.15pt;" width="40">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.7</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 28.15pt;" width="38">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.8</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.4pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">14.0</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 40.4pt;" width="54">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.35</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.1pt;" width="52">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">5.44</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.1pt;" width="52">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.65</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 7;">
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 78.1pt;" width="104">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Treasure Planet</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 49.25pt;" width="66">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">27/11/2002</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: .5in;" width="48">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">0.0</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 32.05pt;" width="43">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.3</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 30.15pt;" width="40">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.2</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 27.65pt;" width="37">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">5.0</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 30.15pt;" width="40">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.5</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 28.15pt;" width="38">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.6</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 39.4pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">16.6</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 40.4pt;" width="54">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.42</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 39.1pt;" width="52">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">7.07</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 39.1pt;" width="52">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.80</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 78.1pt;" width="104">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Toy Story 2</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 49.25pt;" width="66">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">24/11/1999</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: .5in;" width="48">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">0.4</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 32.05pt;" width="43">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">9.6</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 30.15pt;" width="40">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">13.1</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 27.65pt;" width="37">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">22.6</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 30.15pt;" width="40">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">21.4</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 28.15pt;" width="38">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">13.4</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.4pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">80.1</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 40.4pt;" width="54">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.54</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.1pt;" width="52">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">8.37</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.1pt;" width="52">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.95</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 78.1pt;" width="104">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">A Bug's Life</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 49.25pt;" width="66">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">25/11/1998</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: .5in;" width="48">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">0.0</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 32.05pt;" width="43">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">5.2</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 30.15pt;" width="40">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">7.3</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 27.65pt;" width="37">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">13.1</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 30.15pt;" width="40">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">12.5</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 28.15pt;" width="38">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">7.7</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 39.4pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">45.7</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 40.4pt;" width="54">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.54</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 39.1pt;" width="52">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">6.69</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 39.1pt;" width="52">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.10</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
</tbody></table>
<span style="font-family: inherit;"><br />While there is a lot of variation in box office depending on the movie, four of the eight movies have five-day IMs between 6.5 and 7. The outliers on the low side are Tangled - which had a huge opening day, and would be more appealing to girls than boys - and 8 Crazy Nights - more appealing to boys than girls - on the low side. Movies with IMs above the average are Fantastic Mr. Fox, which being a Wes Anderson film, probably had more appeal to adults than children, and Toy Story 2.</span><br />
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="font-family: inherit;">Surprisingly for family movies, few of them have good legs, with five out of eight delisting below their adjust price. Even movies that went on to make a lot more at the box office, like Tangled and Toy Story 2, have low delist multipliers.</span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">There are two reasons for this - first, Thanksgiving weekend is a popular time to see movies, which front-loads the box office, and secondly parents are the decision-makers of when to take their young children to the movies, and they tend to either take them on Thanksgiving weekend, or wait until the Christmas holidays, when these movies have a second box office wind. During the period in between, parents have other priorities.</span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">Looking closer at the individual delist multipliers, it's worth noting that two of the three movies to delist above adjust had Christmas themes - Rise of the Guardians and Arthur Christmas - although the Hannukah-focussed 8 Crazy Nights had the lowest delist multiplier of the group (or of any Thanksgiving movie).</span></div>
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="font-family: inherit;">Here are the family movies which are not animated:</span><br />
<span style="font-family: inherit;"><br /></span>
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableLightShading" style="border-collapse: collapse; border: none; mso-border-bottom-alt: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-alt: solid black 1.0pt; mso-border-top-themecolor: text1; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-yfti-tbllook: 1184; width: 746px;">
<tbody>
<tr style="height: 60.0pt; mso-yfti-firstrow: yes; mso-yfti-irow: -1;">
<td nowrap="" style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 107.7pt;" width="144"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Movie<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 74.15pt;" width="99"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Release Date (Wide)<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 42.5pt;" width="57"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Wed Box Office ($M)<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Thur Box Office ($M)<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 34.0pt;" width="45"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Fri Box Office ($M)<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Sat Box Office ($M)<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Sun Box Office ($M)<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Opening Weekend ($M)<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 48.05pt;" width="64"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Fri-Sun Internal Multiplier<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 48.05pt;" width="64"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">5-day Internal Multiplier<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 48.05pt;" width="64"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Delist Multiplier<o:p></o:p></span></b></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 0;">
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 107.7pt;" width="144"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Muppets<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 74.15pt;" width="99"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">23/11/2011<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 42.5pt;" width="57"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">6.5<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">5.8<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 34.0pt;" width="45"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">12.1<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">10.9<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">6.2<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">41.5<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 48.05pt;" width="64"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.41<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 48.05pt;" width="64"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">6.38<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 48.05pt;" width="64"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">1.71<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 1;">
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 107.7pt;" width="144"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Hugo<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 74.15pt;" width="99"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">23/11/2011<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 42.5pt;" width="57"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">1.7<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.4<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 34.0pt;" width="45"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">4.5<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">4.4<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.5<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">15.4<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 48.05pt;" width="64"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.52<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 48.05pt;" width="64"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">9.16<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 48.05pt;" width="64"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.54<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 2;">
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 107.7pt;" width="144"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">August
Rush<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 74.15pt;" width="99"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">21/11/2007<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 42.5pt;" width="57"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">1.9<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.0<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 34.0pt;" width="45"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.8<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.7<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">1.9<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">13.2<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 48.05pt;" width="64"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.50<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 48.05pt;" width="64"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">7.11<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 48.05pt;" width="64"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.12<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 3;">
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 107.7pt;" width="144"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Enchanted<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 74.15pt;" width="99"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">21/11/2007<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 42.5pt;" width="57"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">8.0<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">6.7<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 34.0pt;" width="45"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">14.4<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">12.9<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">7.2<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">49.1<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 48.05pt;" width="64"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.40<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 48.05pt;" width="64"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">7.64<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 48.05pt;" width="64"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">1.87<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 4;">
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 107.7pt;" width="144"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Yours,
Mine and Ours<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 74.15pt;" width="99"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">23/11/2005<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 42.5pt;" width="57"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.2<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.7<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 34.0pt;" width="45"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">7.2<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">6.8<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.5<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">24.3<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 48.05pt;" width="64"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.44<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 48.05pt;" width="64"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">10.09<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 48.05pt;" width="64"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">1.86<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 5;">
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 107.7pt;" width="144"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">102
Dalmatians<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 74.15pt;" width="99"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">22/11/2000<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 42.5pt;" width="57"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.6<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.8<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 34.0pt;" width="45"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">7.7<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">7.8<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">4.3<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">26.2<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 48.05pt;" width="64"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.58<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 48.05pt;" width="64"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">8.87<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 48.05pt;" width="64"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">1.83<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 6; mso-yfti-lastrow: yes;">
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 107.7pt;" width="144"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Flubber<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 74.15pt;" width="99"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">26/11/1997<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 42.5pt;" width="57"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.2<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">5.6<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 34.0pt;" width="45"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">10.7<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">9.8<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">5.9<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">35.1<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 48.05pt;" width="64"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.47<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 48.05pt;" width="64"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">11.14<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 48.05pt;" width="64"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">1.83<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">These movies have generally bigger IMs than their animated counterparts, with six out of seven having five-day IMs above 7. The exception here is the Muppets which was front-loaded, having the second-biggest opening day.</span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">Continuing the trend of Thanksgiving movies delisting having poor legs, five out of the seven movies delisted below their adjust price. The only one to delist significantly above its adjust was Hugo, which attracted adults by having awards buzz and being directed by Martin Scorsese. Thanksgiving releases are clearly an exception to the common logic that family movies delist above adjust price.</span></div>
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="font-family: inherit;">Here are the Christmas-themed movies:</span><br />
<span style="font-family: inherit;"><br /></span>
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableLightShading" style="border-collapse: collapse; border: none; mso-border-bottom-alt: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-alt: solid black 1.0pt; mso-border-top-themecolor: text1; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-yfti-tbllook: 1184; width: 737px;">
<tbody>
<tr style="height: 60.0pt; mso-yfti-firstrow: yes; mso-yfti-irow: -1;">
<td nowrap="" style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 118.0pt;" width="157"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Movie<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 54.25pt;" width="72"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Release Date (Wide)<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 39.7pt;" width="53"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Wed Box Office ($M)<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 33.1pt;" width="44"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Thur Box Office ($M)<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 33.1pt;" width="44"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Fri Box Office ($M)<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Sat Box Office ($M)<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Sun Box Office ($M)<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Opening Weekend ($M)<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 51.05pt;" width="68"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Fri-Sun Internal Multiplier<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 51.6pt;" width="69"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">5-day Internal Multiplier<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 51.6pt;" width="69"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Delist Multiplier<o:p></o:p></span></b></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 0;">
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 118.0pt;" width="157"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Four
Christmases<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 54.25pt;" width="72"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">26/11/2008<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 39.7pt;" width="53"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">6.1<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 33.1pt;" width="44"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">8.9<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 33.1pt;" width="44"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">13.1<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">12.2<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">5.8<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">46.1<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 51.05pt;" width="68"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.37<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 51.6pt;" width="69"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">7.57<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 51.6pt;" width="69"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.17<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 1;">
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 118.0pt;" width="157"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">This
Christmas<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 54.25pt;" width="72"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">21/11/2007<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 39.7pt;" width="53"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">4.2<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 33.1pt;" width="44"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">4.2<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 33.1pt;" width="44"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">7.4<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">7.3<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.2<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">26.3<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 51.05pt;" width="68"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.42<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 51.6pt;" width="69"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">6.25<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 51.6pt;" width="69"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">1.75<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 2;">
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 118.0pt;" width="157"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Deck the
Halls<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 54.25pt;" width="72"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">22/11/2006<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 39.7pt;" width="53"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.0<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 33.1pt;" width="44"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.9<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 33.1pt;" width="44"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">5.0<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">4.7<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.3<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">16.9<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 51.05pt;" width="68"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.40<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 51.6pt;" width="69"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">8.36<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 51.6pt;" width="69"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">1.94<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 3;">
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 118.0pt;" width="157"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Christmas
with the Kranks<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 54.25pt;" width="72"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">24/11/2004<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 39.7pt;" width="53"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.4<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 33.1pt;" width="44"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">5.8<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 33.1pt;" width="44"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">8.9<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">8.5<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">4.2<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">30.8<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 51.05pt;" width="68"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.43<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 51.6pt;" width="69"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">8.98<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 51.6pt;" width="69"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 12px;">2.01</span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 4; mso-yfti-lastrow: yes;">
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 118.0pt;" width="157"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Bad
Santa<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 54.25pt;" width="72"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">26/11/2003<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 39.7pt;" width="53"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">1.6<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 33.1pt;" width="44"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.9<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 33.1pt;" width="44"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">4.6<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">4.9<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.8<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">16.8<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 51.05pt;" width="68"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.69<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 51.6pt;" width="69"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">10.23<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 51.6pt;" width="69"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.55<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">We saw earlier that animated movies with Christmas themes tended to have better legs than their non-Christmas counterparts, and for the most part these movies also managed to delist above (or at least very close to) their adjust price.</span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">Bad Santa - which isn't at all like the saccharine Christmas movies that make up the rest of the list - had the highest five-day IM of the bunch and was the only one to delist significantly above its adjust price. Four Christmases, had the most star power and the biggest opening day, and a relatively medoicre IM of 7.5. This Christmas, which was aimed at African-American audiences, had the second-biggest opening day, but the lowest IM and DM of the group. Deck the Halls and Christmas with the Kranks were less successful at enticing audiences out on Thanksgiving Eve, but by the time their weekends rolled around people decided they might as well see them.</span></div>
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="font-family: inherit;">For a change of pace, here are the musicals released over Thanksgiving:</span></div>
<div>
<span style="font-family: inherit;"><br /></span>
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableLightShading" style="border-collapse: collapse; border: none; mso-border-bottom-alt: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-alt: solid black 1.0pt; mso-border-top-themecolor: text1; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184;">
<tbody>
<tr>
<td nowrap="" style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 71.25pt;" width="95">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Movie</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: .75in;" width="72">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Release Date (Wide)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Wed Box Office ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Thur Box Office ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 33.75pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Fri Box Office ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Sat Box Office ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Sun Box Office ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Opening Weekend ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 51.0pt;" width="68">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Fri-Sun Internal Multiplier</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">5-day Internal Multiplier</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Delist Multiplier</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 71.25pt;" width="95">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-size: 9pt;"><span style="font-family: inherit;">Black Nativity<o:p></o:p></span></span></b></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: .75in;" width="72">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">27/11/2013<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">0.4<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">0.7<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 33.75pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">1.6<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">1.5<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">0.6<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">4.8<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 51.0pt;" width="68">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">2.35<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">10.98<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">1.46<o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 71.25pt;" width="95">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Burlesque</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: .75in;" width="72">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">24/11/2010</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.9</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.5</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 33.75pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.5</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.7</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.8</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">17.3</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 51.0pt;" width="68">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.63</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">6.04</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.05</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 71.25pt;" width="95">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Rent</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: .75in;" width="72">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">23/11/2005</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.8</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.4</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 33.75pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.3</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.8</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.9</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">17.1</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 51.0pt;" width="68">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.33</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.61</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.65</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
</tbody></table>
<span style="font-family: inherit;"><br />This is a small sample, so take any inferences with a grain of salt, but these are the worst five-day IMs we have seen so far and (spoiler) Rent has the lowest IM of any Thanksgiving release in this article. Obviously this is a very small sample, but both musicals had high up-front interest from fans, and relatively low weekend interest from the general audience. The delist multipliers are also not great. Burlesque managed to delist a little above the adjust, but Rent tied for the lowest delist multiplier out of the films surveyed in this column.</span></div>
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="font-family: inherit;">Thanksgiving is also a popular time to release movies that might win some love over the awards season, if only they can earn a lot of box office before then. Most of them don't, but that's another story. Here are the dramas:</span></div>
<div>
<span style="font-family: inherit;"><br /></span>
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableLightShading" style="border-collapse: collapse; border: none; mso-border-bottom-alt: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-alt: solid black 1.0pt; mso-border-top-themecolor: text1; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184;">
<tbody>
<tr>
<td nowrap="" style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 111.0pt;" width="148">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Movie</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: .75in;" width="72">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Release Date (Wide)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Wed Box Office ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Thur Box Office ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 33.75pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Fri Box Office ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Sat Box Office ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Sun Box Office ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 46.5pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Opening Weekend ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Fri-Sun Internal Multiplier</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">5-day Internal Multiplier</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Delist Multiplier</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 111.0pt;" width="148">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-size: 9pt;"><span style="font-family: inherit;">Theory of Everything<o:p></o:p></span></span></b></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: .75in;" width="72">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">26/11/2014<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">0.6<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">0.7<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 33.75pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">1.9<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">2.0<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">1.1<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 46.5pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">6.4<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">2.58<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">10.3<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">2.62<o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 111.0pt;" width="148">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-size: 9pt;"><span style="font-family: inherit;">Philomena<o:p></o:p></span></span></b></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: .75in;" width="72">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">27/11/2013<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">0.4<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">0.4<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 33.75pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">1.3<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">1.4<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">0.9<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 46.5pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">4.5<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">2.76<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">11.3<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">2.36<o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 111.0pt;" width="148">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-size: 9pt;"><span style="font-family: inherit;">Book Thief<o:p></o:p></span></span></b></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: .75in;" width="72">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">27/11/2013<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">0.7<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">0.8<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 33.75pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">1.9<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">1.9<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">1.1<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 46.5pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">6.4<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">2.56<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">8.83<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">2.26<o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 111.0pt;" width="148">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Life of Pi</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: .75in;" width="72">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">21/11/2012</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.6</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.5</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 33.75pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">8.9</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">8.5</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">5.1</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 46.5pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">30.6</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.53</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">8.39</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.28</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 4;">
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 111.05pt;" width="148">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Love and Other Drugs</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 54.25pt;" width="72">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">24/11/2010</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.7pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.2</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.7pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.9</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 34.0pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.8</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.85pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.9</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.85pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.1</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 46.55pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">13.9</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.05pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.55</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.2pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">6.21</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.2pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.17</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 111.0pt;" width="148">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Australia</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: .75in;" width="72">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">26/11/2008</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.3</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.9</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 33.75pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">5.8</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">5.8</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.3</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 46.5pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">20.0</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.56</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">8.82</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.09</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 6;">
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 111.05pt;" width="148">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">No Country For Old Men</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 54.25pt;" width="72">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">21/11/2007</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.7pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.4</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.7pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.5</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 34.0pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.1</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.85pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.0</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.85pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.7</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 46.55pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">10.7</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.05pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.51</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.2pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">7.67</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.2pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.60</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 111.0pt;" width="148">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Fountain</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: .75in;" width="72">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">22/11/2006</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">0.8</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">0.9</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 33.75pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.5</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.4</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">0.9</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 46.5pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">5.5</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.52</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">6.61</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.79</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 8;">
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 111.05pt;" width="148">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">The Queen</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 54.25pt;" width="72">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">22/11/2006</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.7pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">0.3</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.7pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">0.4</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 34.0pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.0</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.85pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.0</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.85pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">0.6</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 46.55pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.6</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.05pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.65</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.2pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">7.84</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.2pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.08</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 111.0pt;" width="148">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Bobby</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: .75in;" width="72">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">22/11/2006</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">0.0</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.2</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 33.75pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.9</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.9</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.1</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 46.5pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.9</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.56</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">-</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.21</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 10;">
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 111.05pt;" width="148">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Pride and Prejudice</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 54.25pt;" width="72">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">23/11/2005</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.7pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.1</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.7pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.2</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 34.0pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.8</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.85pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.8</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.85pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.6</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 46.55pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">9.5</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.05pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.59</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.2pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">8.31</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.2pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.42</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 111.0pt;" width="148">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Alexander</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: .75in;" width="72">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">24/11/2004</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.0</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.2</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 33.75pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">5.6</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">5.1</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.0</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 46.5pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">21.8</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.47</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">5.47</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.54</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
</tbody></table>
<span style="font-family: inherit;"><br />Australia, Life of Pi and Pride and Prejudice all had very high five-day IMs of 8 or more, and No Country For Old Men and The Queen also did well with IMs in the 7.5-8 range. Of the movies with an IM of 7 or lower, only Love and Other Drugs went on to delist above adjust price, and the only two movies to delist below their adjust price - The Fountain and Alexander - were either not very accessible to audiences, or were just plain bad.</span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">Here are the Thanksgiving comedies. All of them are notably forgettable.</span><br />
<span style="font-family: inherit;"><br /></span>
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableLightShading" style="border-collapse: collapse; border: none; mso-border-bottom-alt: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-alt: solid black 1.0pt; mso-border-top-themecolor: text1; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184;">
<tbody>
<tr>
<td nowrap="" style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 79.5pt;" width="106">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Movie</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: .75in;" width="72">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Release Date (Wide)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Wed Box Office ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Thur Box Office ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Fri Box Office ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Sat Box Office ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Sun Box Office ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 46.5pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Opening Weekend ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Fri-Sun Internal Multiplier</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">5-day Internal Multiplier</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Delist Multiplier</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 79.5pt;" width="106">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-size: 9pt;"><span style="font-family: inherit;">Horrible Bosses 2<o:p></o:p></span></span></b></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: .75in;" width="72">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">26/11/2014<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">4.3<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">3.1<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">6.2<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">6.1<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">3.1<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 46.5pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">22.8<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">2.50<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">3.68<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">2.1<o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 79.5pt;" width="106">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Old Dogs</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: .75in;" width="72">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">25/11/2009</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.1</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.2</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">6.9</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">6.7</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.3</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 46.5pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">24.2</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.45</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">7.69</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.80</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 2;">
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 79.35pt;" width="106">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">In the Mix</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 54.25pt;" width="72">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">23/11/2005</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.85pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">0.8</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.85pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">0.9</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.85pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.7</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.85pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.9</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.7pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">0.8</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 46.55pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">6.1</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.05pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.55</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.05pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">7.59</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.2pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.65</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 79.5pt;" width="106">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Just Friends</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: .75in;" width="72">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">23/11/2005</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.9</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.1</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.6</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.6</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.9</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 46.5pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">13.2</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.52</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">6.96</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.23</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 4;">
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 79.35pt;" width="106">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Out Cold</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 54.25pt;" width="72">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">21/11/2001</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.85pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.2</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.85pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.1</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.85pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.8</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.85pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.8</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.7pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">0.8</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 46.55pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">6.8</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.05pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.44</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.05pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">5.43</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.2pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.96</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 79.5pt;" width="106">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Black Knight</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: .75in;" width="72">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">21/11/2001</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.9</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.4</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.4</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.5</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.2</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 46.5pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">15.4</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.52</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">8.22</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.93</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
</tbody></table>
<span style="font-family: inherit;"><br /></span><span style="font-family: inherit;">This small selection is a mixed bag, so be cautious about inferring any general trends. That said, Out Cold and In The Mix were both duds with sub-$7 million openings. The other three movies had IMs of around 7 or above, but only Just Friends had some post-adjust success.</span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">Here are the movies with horror/supernatural themes:</span><br />
<span style="font-family: inherit;"><br /></span>
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableLightShading" style="border-collapse: collapse; border: none; mso-border-bottom-alt: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-alt: solid black 1.0pt; mso-border-top-themecolor: text1; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-yfti-tbllook: 1184; width: 671px;">
<tbody>
<tr style="height: 60.0pt; mso-yfti-firstrow: yes; mso-yfti-irow: -1;">
<td nowrap="" style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 71.05pt;" width="95"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Movie<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 54.25pt;" width="72"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Release Date (Wide)<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Wed Box Office ($M)<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 39.7pt;" width="53"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Thur Box Office ($M)<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 34.0pt;" width="45"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Fri Box Office ($M)<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 34.0pt;" width="45"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Sat Box Office ($M)<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Sun Box Office ($M)<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Opening Weekend ($M)<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 51.0pt;" width="68"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Fri-Sun Internal Multiplier<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 51.0pt;" width="68"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">5-day Internal Multiplier<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 60.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 48.05pt;" width="64"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Delist Multiplier<o:p></o:p></span></b></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 0;">
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 71.05pt;" width="95"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Mist<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 54.25pt;" width="72"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">21/11/2007<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.0<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 39.7pt;" width="53"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">1.9<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 34.0pt;" width="45"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.5<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 34.0pt;" width="45"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.5<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.0<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">12.9<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 51.0pt;" width="68"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.57<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 51.0pt;" width="68"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">6.46<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 48.05pt;" width="64"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">1.94<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 1;">
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 71.05pt;" width="95"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Haunted<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 54.25pt;" width="72"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">26/11/2003<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">4.5<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 39.7pt;" width="53"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">5.2<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 34.0pt;" width="45"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">10.0<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 34.0pt;" width="45"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">9.2<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">5.0<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">34.0<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 51.0pt;" width="68"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.43<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 51.0pt;" width="68"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">7.48<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 48.05pt;" width="64"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 12px;">1.73</span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 2; mso-yfti-lastrow: yes;">
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 71.05pt;" width="95"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Unbreakable<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 54.25pt;" width="72"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">22/11/2000<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">6.8<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 39.7pt;" width="53"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">8.9<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 34.0pt;" width="45"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">12.3<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 34.0pt;" width="45"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">11.9<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 36.85pt;" width="49"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">5.9<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">45.8<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 51.0pt;" width="68"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.45<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 51.0pt;" width="68"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">6.72<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 48.05pt;" width="64"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 12px;">1.82</span></div>
</td>
</tr>
</tbody></table>
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">All three had five-day IMs in the 6.5 to 7.5 range, and none of them delisted above their adjust price.</span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">Finally, here are the action movies released over Thanksgiving. Some of these are straight action, some are martial arts-heavy, some are sci-fi and there are even a couple of time travel movies in the mix, but I've lumped them all together.</span><br />
<span style="font-family: inherit;"><br /></span>
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableLightShading" style="border-collapse: collapse; border: none; mso-border-bottom-alt: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-alt: solid black 1.0pt; mso-border-top-themecolor: text1; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184;">
<tbody>
<tr>
<td nowrap="" style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 90.75pt;" width="121">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Movie</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Release Date (Wide)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Wed Box Office ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Thur Box Office ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 33.75pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Fri Box Office ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Sat Box Office ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 33.75pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Sun Box Office ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 46.5pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Opening Weekend ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Fri-Sun Internal Multiplier</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">5-day Internal Multiplier</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Delist Multiplier</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 90.75pt;" width="121">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-size: 9pt;"><span style="font-family: inherit;">Homefront<o:p></o:p></span></span></b></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">27/11/2013<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">1.4<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">1.4<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 33.75pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">2.6<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">2.7<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 33.75pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">1.6<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 46.5pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">9.7<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">2.63<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">6.8<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">2.03<o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 90.75pt;" width="121">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Red Dawn</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">21/11/2012</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.2</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.2</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 33.75pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">6.0</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">5.5</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 33.75pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.8</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 46.5pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">21.7</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.39</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">5.21</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.89</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 2;">
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 90.7pt;" width="121">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Faster</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 56.7pt;" width="76">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">24/11/2010</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.7pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.6</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.7pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.9</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 34.0pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.2</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.85pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.5</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 34.0pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.8</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 46.55pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">12.0</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.2pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.64</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.2pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">7.50</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.2pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.87</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 90.75pt;" width="121">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Ninja Assassin</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">25/11/2009</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.3</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.6</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 33.75pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">5.6</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.9</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 33.75pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.8</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 46.5pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">21.2</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.36</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">6.39</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.72</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 4;">
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 90.7pt;" width="121">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Transporter 3</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 56.7pt;" width="76">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">26/11/2008</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.7pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.3</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.7pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.8</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 34.0pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.8</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.85pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.7</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 34.0pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.5</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 46.55pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">18.2</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.2pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.49</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.2pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">5.48</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.2pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.70</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 90.75pt;" width="121">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Hitman</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">21/11/2007</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.4</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.5</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 33.75pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">5.2</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.9</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 33.75pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.0</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 46.5pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">21.1</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.51</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.78</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.81</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 6;">
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 90.7pt;" width="121">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Deja Vu</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 56.7pt;" width="76">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">22/11/2006</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.7pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.5</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.7pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.5</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 34.0pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">8.2</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.85pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">8.1</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 34.0pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.2</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 46.55pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">28.6</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.2pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.50</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.2pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">8.10</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.2pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.02</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 90.75pt;" width="121">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Timeline</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">26/11/2003</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.9</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.1</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 33.75pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.5</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.3</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 33.75pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.7</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 46.5pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">12.4</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.44</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">6.43</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.52</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 8;">
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 90.7pt;" width="121">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Missing</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 56.7pt;" width="76">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">26/11/2003</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.7pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.8</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.7pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.6</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 34.0pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.3</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.85pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.3</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 34.0pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.2</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 46.55pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">15.2</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.2pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.50</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.2pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">8.27</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.2pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.68</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 90.75pt;" width="121">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Spy Game</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">21/11/2001</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.8</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">5.1</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 33.75pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">8.4</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">8.7</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 33.75pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.6</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 46.5pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">30.6</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.57</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">8.00</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.89</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 10;">
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 90.7pt;" width="121">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">End of Days</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 56.7pt;" width="76">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">24/11/1999</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.7pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">5.2</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 39.7pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">6.1</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 34.0pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">8.5</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 36.85pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">7.9</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 34.0pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.6</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 46.55pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">32.3</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.2pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.47</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.2pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">6.25</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 48.2pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.79</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 90.75pt;" width="121">
<div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Alien: Resurrection</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">26/11/1997</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">5.0</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 39.75pt;" width="53">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">5.1</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 33.75pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">7.0</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 36.75pt;" width="49">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">6.4</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 33.75pt;" width="45">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.5</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 46.5pt;" width="62">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">27.1</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.42</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">5.41</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 48.0pt;" width="64">
<div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.63</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
</tbody></table>
<span style="font-family: inherit;"><br /></span><span style="font-family: inherit;">The movies with the highest five-day IMs - The Missing, Deja Vu and Spy Game - all have older stars and more appeal to older audiences. As with the adult dramas listed above, they all have five-day IMs of 7.5 or higher.</span><br />
<div>
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">The lowest IMs are all for - let's face it - pretty stupid movies like Hitman, the Red Dawn remake, the third Transporter movie and Schwarzenegger's End of Days. Expect an IM in the 5 to 6.5 range. Alien Resurrection also had a very low IM, but that's probably because it was such a terrible and disappointing movie.</span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">None of these movies did very well after delist. The only one to delist above adjust price was Deja Vu, and five out of the eleven delisted at 10% or more below adjust.</span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">So what have we learned about movies released over Thanksgiving?</span><br />
<ul>
<li><span style="font-family: inherit;">animated movies have a wide range of five-day IMs - usually 5-6, but probably higher if the movie appeals to adults as well as children. Even though they are family movies, don't expect them to have strong legs in the lead-up to Christmas.</span></li>
<li><span style="font-family: inherit;">live-action movies aimed at children have slightly higher five-day IMs of 7 or higher, but like their animated counterparts, do not generally have strong legs.</span></li>
<li><span style="font-family: inherit;">movies about Christmas tend to have stronger legs than the average movie over the box office doldrums of early December.</span></li>
<li><span style="font-family: inherit;">musicals can be front-loaded as the core audience turns out on opening night. Don't expect an IM above 6.</span></li>
<li><span style="font-family: inherit;">dramas aimed at adults have very high five-day IMs of 7.5 or higher. Delists above adjust are actually probable, especially if the movie generates early award buzz.</span></li>
<li><span style="font-family: inherit;">it's not a great weekend for comedies. Five day IMs of 7 or higher are probable, as are delists below adjust price.</span></li>
<li><span style="font-family: inherit;">it's not a great weekend for horror/supernatural movies either. Expect a five-day IM in the 6.5-7.5 range and a delist below adjust.</span></li>
<li><span style="font-family: inherit;">the weekend gets more than its fair share of action B-movies. Expect five-day IMs of 7.5-8 for movies that appeal to older audiences and 5-6.5 for younger audiences. None of them are likely to delist above the adjust price.</span></li>
</ul>
</div>
</div>
Roger Morehttp://www.blogger.com/profile/01820037010307665132noreply@blogger.com0tag:blogger.com,1999:blog-8868848804570003187.post-68125023852490587232013-11-18T11:29:00.000-05:002014-12-30T15:44:57.734-05:00What can I expect from the weekend before Thanksgiving?<div style="margin-bottom: .0001pt; margin: 0in;">
<i>Note: this article was written in 2012. The tables have been
updated to include more recent box office information, but these changes have
not been reflected in the text.</i><o:p></o:p></div>
<div style="margin-bottom: .0001pt; margin: 0in;">
<i><br /></i></div>
<span style="font-family: inherit;">The weekend before Thanksgiving is one of the biggest box office-wise of the year, especially now that it is dominated by teenage franchise movies trying to get a headstart on the holiday season.</span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">It is a normal 3-day weekend, to the adjust is calculated by the usual formula:</span><br />
<span style="font-family: inherit;"><br /></span>
<br />
<div style="text-align: center;">
<i><span style="font-family: inherit;">Friday-to-Sunday box office (in millions) * 2.7</span></i></div>
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">This column will look at the movies that have been released on the weekend before Thanksgiving over the last fifteen years by genre, highlighting their per screen average gross and their internal and delist multipliers.</span><br />
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">First of all, let's look at the big franchise movies aimed at teenage audiences:</span><br />
<span style="font-family: inherit;"><br /></span>
<br />
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableLightShading" style="border-collapse: collapse; border: none; mso-border-bottom-alt: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-alt: solid black 1.0pt; mso-border-top-themecolor: text1; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184;">
<tbody>
<tr>
<td nowrap="" style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 164.25pt;" width="219"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Movie</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Release Date</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Friday Box Office ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 46.5pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Opening Weekend ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Per Screen Average</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Internal Multiplier</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Delist Multiplier</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 164.25pt;" width="219"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-size: 9pt;"><span style="font-family: inherit;">Hunger Games 3 – Mockingjay Part 1<o:p></o:p></span></span></b></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">21/11/2014<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">55.1<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 46.5pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">121.9<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">$ 29,366<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">2.21<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">2.27<o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 164.25pt;" width="219"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-size: 9pt;"><span style="font-family: inherit;">Hunger Games 2 – Catching Fire<o:p></o:p></span></span></b></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">22/11/2013<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">71.0<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 46.5pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">158.1<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">$ 37,971<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">2.23<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">2.26<o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 164.25pt;" width="219"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Twilight 5 - Breaking Dawn 2</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">16/11/2012</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">71.2</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 46.5pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">141.1</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">$ 34,660</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.98</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.90</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 3;">
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 164.4pt;" width="219"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Twilight 4 - Breaking Dawn 1</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 56.7pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">18/11/2011</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">71.6</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">138.1</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 56.7pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">$ 34,012</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 49.6pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.93</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.88</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 164.25pt;" width="219"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Harry Potter 7 - Deathly
Hallows 1</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">19/11/2010</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">61.7</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 46.5pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">125.0</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">$ 30,307</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.03</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.06</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 5;">
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 164.4pt;" width="219"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Twilight 2 - New Moon</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 56.7pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">20/11/2009</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">72.7</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">142.8</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 56.7pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">$ 35,497</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 49.6pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.96</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.87</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 164.25pt;" width="219"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Twilight 1</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">21/11/2008</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">36.0</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 46.5pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">69.6</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">$ 20,368</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.94</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.15</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 7;">
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 164.4pt;" width="219"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Harry Potter 4 – Goblet of
Fire</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 56.7pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">18/11/2005</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">40.1</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">102.7</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 56.7pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">$ 26,616</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 49.6pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.56</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0in 5.4pt 0in 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.38</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 164.25pt;" width="219"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Harry Potter 1 - Sorcerer's
Stone</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">16/11/2001</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">32.3</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 46.5pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">90.3</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">$ 24,590</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.79</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.65</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
</tbody></table>
<div class="MsoNormal">
<span style="font-family: inherit;"><br />The first thing to notice is that they have all been successful. The lowest opening day (including midnights) is ~$32 million, the lowest opening weekend is ~$70 million and the last four years have had four $125 million-plus openers, including three of the top ten of all time.</span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;">The second thing to notice is the deplorably low internal multipliers. Since 2008, only one of these movies has cracked the extremely low 2.0 barrier, and then only marginally. These movies are heavily front-loaded, with the core audience turning out in droves on opening day, but not sustaining this level of interest over the rest of the weekend.</span></div>
<div class="MsoNormal">
<span style="font-family: inherit;"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: inherit;">The very high front-loading for these movies is echoed in the very low delist multipliers. Since 2008, these movies have done relatively well if they have doubled their opening weekend box office after four weekends of release, even though they are released right before a big holiday week. The low delist multipliers provide huge opportunities for shorting the movies post-adjust.</span></div>
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="font-family: inherit;">Looking further back, here are the blockbuster movies aimed at adults:</span><br />
<span style="font-family: inherit;"><br /></span>
<br />
<div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableLightShading" style="border-collapse: collapse; border: none; mso-border-bottom-alt: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-alt: solid black 1.0pt; mso-border-top-themecolor: text1; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-yfti-tbllook: 1184; width: 625px;">
<tbody>
<tr style="height: 34.0pt; mso-yfti-firstrow: yes; mso-yfti-irow: -1;">
<td nowrap="" style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 34.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 147.4pt;" width="197"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Movie<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 34.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 63.75pt;" width="85"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Release Date<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 34.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Friday Box Office ($M)<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 34.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Opening Weekend ($M)<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 34.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 62.35pt;" width="83"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Per Screen Average<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 34.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.6pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Internal Multiplier<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 34.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Delist Multiplier<o:p></o:p></span></b></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 0;">
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 147.4pt;" width="197"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Beowulf<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 63.75pt;" width="85"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">16/11/2007<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">10.0<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">27.5<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 62.35pt;" width="83"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">$ 8,727<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.6pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.75<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.77<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 1;">
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 147.4pt;" width="197"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Bond 21
/ Casino Royale<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 63.75pt;" width="85"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">17/11/2006<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">14.7<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">40.8<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 62.35pt;" width="83"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">$
11,891<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.6pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.77<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.16<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 2;">
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 147.4pt;" width="197"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">National
Treasure 1<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 63.75pt;" width="85"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">19/11/2004<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">11.1<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">35.1<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 62.35pt;" width="83"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">$
11,648<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.6pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.16<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.53<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 3;">
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 147.4pt;" width="197"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Bond 20
/ Die Another Day<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 63.75pt;" width="85"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">22/11/2002<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">16.6<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">47.1<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 62.35pt;" width="83"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">$
14,204<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.6pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.83<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.80<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 4;">
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 147.4pt;" width="197"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Sixth
Day<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 63.75pt;" width="85"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">17/11/2000<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">4.3<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">13.0<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 62.35pt;" width="83"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">$ 5,175<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.6pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.04<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.53<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 5;">
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 147.4pt;" width="197"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Bond 19
/ World Is Not Enough<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 63.75pt;" width="85"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">19/11/1999<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">12.1<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">35.1<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 62.35pt;" width="83"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">$
11,095<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.6pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.90<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.83<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 6; mso-yfti-lastrow: yes;">
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 147.4pt;" width="197"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Enemy of
the State<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 63.75pt;" width="85"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">20/11/1998<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">6.4<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">19.7<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 62.35pt;" width="83"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">$ 8,216<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.6pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.09<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.67<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
</div>
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="font-family: inherit;">None of these movies had opening weekends as big as the recent crop of teenage-targeted films. However, they all had strong IMs in the 2.7-3 range, and with one exception they delisted above their adjust price as more people went to see the movies over Thanksgiving week.</span></div>
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="font-family: inherit;">More recently, the weekend has seen some very successful dramas targeted at adults:</span></div>
<div>
<span style="font-family: inherit;"><br /></span>
<br />
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableLightShading" style="border-collapse: collapse; border: none; mso-border-bottom-alt: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-alt: solid black 1.0pt; mso-border-top-themecolor: text1; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184;">
<tbody>
<tr>
<td nowrap="" style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 76.5pt;" width="102"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Movie</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Release Date</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Previous Box Office ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 71.25pt;" width="95"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Friday Box Office ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Opening Weekend ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Per Screen Average</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Internal Multiplier</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Delist Multiplier</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 76.5pt;" width="102"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-size: 9pt;"><span style="font-family: inherit;">Dallas Buyers Club<o:p></o:p></span></span></b></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">22/11/2013<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">3.7<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 71.25pt;" width="95"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">0.8<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">2.7<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">$ 4,035<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">3.47<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">3.95<o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 76.5pt;" width="102"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Lincoln</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">16/11/2012</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">1.4</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 71.25pt;" width="95"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">6.4</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">21.0</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">$ 11,859</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.28</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border: none; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.55</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 2;">
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 76.55pt;" width="102"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Blind Side</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 56.7pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">20/11/2009</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 56.7pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">0.0</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 70.9pt;" width="95"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">11.0</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 49.6pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">34.1</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 56.7pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">$ 10,971</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 49.6pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.09</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.39</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 76.5pt;" width="102"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Walk the Line</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">18/11/2005</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">0.0</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 71.25pt;" width="95"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">7.6</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">22.3</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">$ 7,547</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.94</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">3.45</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
</tbody></table>
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">Again, they have had very strong IMs - in the 3+ range - and extraordinarily high delist multipliers, as adults are more likely to wait until Saturday or Sunday or the next weekend before seeing a movie they want to see. This is a very small sample, but there appear to be some very strong opportunities for profit by holding these movies long post-adjust.</span></div>
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="font-family: inherit;">Marking the start of the holiday season, the weekend before Thanksgiving is also a popular time to release movies that families will go see together:</span></div>
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableLightShading" style="border-collapse: collapse; border: none; mso-border-bottom-alt: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-alt: solid black 1.0pt; mso-border-top-themecolor: text1; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-yfti-tbllook: 1184; width: 639px;">
<tbody>
<tr style="height: 34.0pt; mso-yfti-firstrow: yes; mso-yfti-irow: -1;">
<td nowrap="" style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 34.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 164.4pt;" width="219"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Movie<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 34.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 2.0cm;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Release Date<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 34.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Friday Box Office ($M)<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 34.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Opening Weekend ($M)<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 34.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 62.35pt;" width="83"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Per Screen Average<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 34.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.6pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Internal Multiplier<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 34.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Delist Multiplier<o:p></o:p></span></b></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 0;">
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 164.4pt;" width="219"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Happy
Feet 2<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 2.0cm;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">18/11/2011<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">5.9<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">21.2<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 62.35pt;" width="83"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">$ 5,889<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.6pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.63<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.67<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 1;">
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 164.4pt;" width="219"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Planet
51<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 2.0cm;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">20/11/2009<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.2<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">12.3<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 62.35pt;" width="83"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">$
4,048<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.6pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.86<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.02<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 2;">
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 164.4pt;" width="219"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Bolt<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 2.0cm;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">21/11/2008<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">7.0<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">26.2<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 62.35pt;" width="83"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">$ 7,182<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.6pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.73<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.39<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 3;">
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 164.4pt;" width="219"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Mr.
Magorium's Wonder Emporium<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 2.0cm;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">16/11/2007<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.6<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">9.6<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 62.35pt;" width="83"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">$
3,044<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.6pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.70<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.01<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 4;">
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 164.4pt;" width="219"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Happy
Feet 1<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 2.0cm;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">17/11/2006<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">12.3<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">41.5<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 62.35pt;" width="83"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">$
10,918<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.6pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.39<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.32<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 5;">
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 164.4pt;" width="219"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Spongebob
Squarepants 1<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 2.0cm;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">19/11/2004<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">9.6<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">32.0<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 62.35pt;" width="83"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">$
9,968<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.6pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.35<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.30<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 6;">
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 164.4pt;" width="219"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Cat in
the Hat<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 2.0cm;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">21/11/2003<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">11.2<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">38.3<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 62.35pt;" width="83"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">$
11,065<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.6pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.41<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.37<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 7;">
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 164.4pt;" width="219"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Rugrats
2<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 2.0cm;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">17/11/2000<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">6.0<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">22.7<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 62.35pt;" width="83"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">$
7,743<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.6pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.79<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.66<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 8;">
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 164.4pt;" width="219"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">How the
Grinch Stole Christmas<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 2.0cm;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">17/11/2000<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">15.6<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">55.1<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 62.35pt;" width="83"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">$
17,615<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.6pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.52<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.55<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 9; mso-yfti-lastrow: yes;">
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 164.4pt;" width="219"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Rugrats
1<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 2.0cm;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">20/11/1998<o:p></o:p></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">6.7<o:p></o:p></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">27.1<o:p></o:p></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 62.35pt;" width="83"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">$
9,753<o:p></o:p></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.6pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">4.03<o:p></o:p></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.70<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">As you would expect, these movies have very high IMs - the lowest being 3.35 for the Spongebob Squarepants movie. However, the delist multipliers are a mixed bag. Ordinarily it is rare for family movies to delist below adjust price, but four out of these ten movies - the second Happy Feet and Rugrats movies, Spongebob Squarepants and Cat in the Hat - did just that. The highest DM - 3.55 - was for the Grinch movie, which had an obvious appeal over the weeks leading up to Christmas, and another four movies provided post-adjust gains of 10-20%. Post-adjust play looks best-done on a case-by-case basis.</span></div>
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="font-family: inherit;">Those are the main types of movies released on the weekend before Thanksgiving, but there is often some counter-programming.</span></div>
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="font-family: inherit;">Here are the horror films released on this weekend:</span></div>
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableLightShading" style="border-collapse: collapse; border: none; mso-border-bottom-alt: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-alt: solid black 1.0pt; mso-border-top-themecolor: text1; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-yfti-tbllook: 1184; width: 540px;">
<tbody>
<tr style="height: 34.0pt; mso-yfti-firstrow: yes; mso-yfti-irow: -1;">
<td nowrap="" style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 34.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 83.4pt;" width="111"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Movie<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 34.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 63.75pt;" width="85"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Release Date<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 34.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Friday Box Office ($M)<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 34.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Opening Weekend ($M)<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 34.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 62.35pt;" width="83"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Per Screen Average<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 34.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.6pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Internal Multiplier<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 34.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Delist Multiplier<o:p></o:p></span></b></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 0;">
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 83.4pt;" width="111"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Gothika<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 63.75pt;" width="85"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">21/11/2003<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">6.7<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">19.3<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 62.35pt;" width="83"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">$ 8,098<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.6pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.87<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.80<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 1; mso-yfti-lastrow: yes;">
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 83.4pt;" width="111"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Sleepy
Hollow<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 63.75pt;" width="85"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">19/11/1999<o:p></o:p></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">10.0<o:p></o:p></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 46.55pt;" width="62"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">29.2<o:p></o:p></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 62.35pt;" width="83"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">$
9,536<o:p></o:p></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.6pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.91<o:p></o:p></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; height: 15.0pt; mso-border-bottom-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.78<o:p></o:p></span></div>
</td>
</tr>
</tbody></table>
<span style="font-family: inherit;"><br /></span>
<span style="font-family: inherit;">Both these movies are aimed at adults and performed decently with IMs in the 2.8-3 range and a delist above adjust.</span></div>
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="font-family: inherit;">The only comedy released on this weekend:</span></div>
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableLightShading" style="border-collapse: collapse; border: none; mso-border-bottom-alt: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-alt: solid black 1.0pt; mso-border-top-themecolor: text1; mso-padding-alt: 0in 5.4pt 0in 5.4pt; mso-yfti-tbllook: 1184;">
<tbody>
<tr>
<td nowrap="" style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 135.75pt;" width="181"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Movie</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: .75in;" width="72"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Release Date</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 59.25pt;" width="79"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Friday Box Office ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Opening Weekend ($M)</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 62.25pt;" width="83"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Per Screen Average</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Internal Multiplier</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Delist Multiplier</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 135.75pt;" width="181"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-size: 9pt;"><span style="font-family: inherit;">Delivery Man<o:p></o:p></span></span></b></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: .75in;" width="72"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">22/11/2013<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 59.25pt;" width="79"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">2.8<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">7.9<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 62.25pt;" width="83"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">$ 2,617<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">2.87<o:p></o:p></span></span></div>
</td>
<td nowrap="" style="background: silver; border: none; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-size: 9pt;"><span style="font-family: inherit;">3.54<o:p></o:p></span></span></div>
</td>
</tr>
<tr>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 135.75pt;" width="181"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<span style="font-family: inherit;"><b><span style="font-size: 9pt;">Friday 3 - Friday After Next</span></b><b><span style="font-size: 12pt;"><o:p></o:p></span></b></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: .75in;" width="72"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">22/11/2002</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 59.25pt;" width="79"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">4.4</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 57.0pt;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">13.0</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 62.25pt;" width="83"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">$ 8,045</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.95</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
<td nowrap="" style="border-bottom: solid black 1.0pt; border: none; mso-border-bottom-themecolor: text1; padding: 0in 5.4pt 0in 5.4pt; width: 49.5pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit;"><span style="font-size: 9pt;">2.39</span><span style="font-size: 12pt;"><o:p></o:p></span></span></div>
</td>
</tr>
</tbody></table>
</div>
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="font-family: inherit;">The third Friday movie had a pretty good IM for a sequel, but it performed poorly post-adjust.</span></div>
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="font-family: inherit;">And there are a bunch of random dramas that weren't very successful on their opening weekends:</span></div>
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<table border="1" cellpadding="0" cellspacing="0" class="MsoTableLightShading" style="border-collapse: collapse; border: none; mso-border-bottom-alt: solid black 1.0pt; mso-border-bottom-themecolor: text1; mso-border-top-alt: solid black 1.0pt; mso-border-top-themecolor: text1; mso-padding-alt: 0cm 5.4pt 0cm 5.4pt; mso-yfti-tbllook: 1184; width: 616px;">
<tbody>
<tr style="height: 34.0pt; mso-yfti-firstrow: yes; mso-yfti-irow: -1;">
<td nowrap="" style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 34.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 130.4pt;" width="174"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Movie<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 34.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 54.25pt;" width="72"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Release Date<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 34.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 59.15pt;" width="79"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Friday Box Office ($M)<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 34.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 2.0cm;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Opening Weekend ($M)<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 34.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 62.35pt;" width="83"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Per Screen Average<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 34.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Internal Multiplier<o:p></o:p></span></b></div>
</td>
<td style="border-bottom: solid black 1.0pt; border-left: none; border-right: none; border-top: solid black 1.0pt; height: 34.0pt; mso-border-bottom-themecolor: text1; mso-border-top-themecolor: text1; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.6pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<b><span style="font-family: inherit; font-size: 9pt;">Delist Multiplier<o:p></o:p></span></b></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 0;">
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 130.4pt;" width="174"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Next
Three Days<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 54.25pt;" width="72"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">19/11/2010<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 59.15pt;" width="79"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.2<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 2.0cm;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">6.5<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 62.35pt;" width="83"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">$ 2,552<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.94<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.6pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.10<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 1;">
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 130.4pt;" width="174"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Love in
the Time of Cholera<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 54.25pt;" width="72"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">16/11/2007<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 59.15pt;" width="79"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">0.6<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 2.0cm;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">1.9<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 62.35pt;" width="83"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">$
2,258<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.06<o:p></o:p></span></div>
</td>
<td nowrap="" style="border: none; height: 15.0pt; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.6pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">2.33<o:p></o:p></span></div>
</td>
</tr>
<tr style="height: 15.0pt; mso-yfti-irow: 2;">
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 130.4pt;" width="174"><div class="MsoNormal" style="margin-bottom: 0.0001pt;">
<b><span style="font-family: inherit; font-size: 9pt;">Bounce<o:p></o:p></span></b></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 54.25pt;" width="72"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">17/11/2000<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 59.15pt;" width="79"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.1<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 2.0cm;" width="76"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">9.4<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 62.35pt;" width="83"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">$ 4,897<o:p></o:p></span></div>
</td>
<td nowrap="" style="background: silver; border: none; height: 15.0pt; mso-background-themecolor: text1; mso-background-themetint: 63; padding: 0cm 5.4pt 0cm 5.4pt; width: 49.65pt;" width="66"><div align="center" class="MsoNormal" style="margin-bottom: 0.0001pt; text-align: center;">
<span style="font-family: inherit; font-size: 9pt;">3.05<o:p></o:p></span></div>
</td>
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<span style="font-family: inherit; font-size: 9pt;">3.63<o:p></o:p></span></div>
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<b><span style="font-family: inherit; font-size: 9pt;">Rainmaker<o:p></o:p></span></b></div>
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<span style="font-family: inherit; font-size: 9pt;">21/11/1997<o:p></o:p></span></div>
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<span style="font-family: inherit; font-size: 9pt;">3.1<o:p></o:p></span></div>
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<span style="font-family: inherit; font-size: 9pt;">10.2<o:p></o:p></span></div>
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<span style="font-family: inherit; font-size: 9pt;">$
4,382<o:p></o:p></span></div>
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<span style="font-family: inherit; font-size: 9pt;">3.27<o:p></o:p></span></div>
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<span style="font-family: inherit; font-size: 9pt;">3.86<o:p></o:p></span></div>
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</tbody></table>
</div>
</div>
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="font-family: inherit;">They all had strong IMs of 2.9 or above, and three of these four delisted above adjust, but overall none of them made much impact at the box office.</span></div>
<div>
<span style="font-family: inherit;"><br /></span></div>
<div>
<span style="font-family: inherit;">So, what have we learned about the weekend before Thanksgiving?</span></div>
<div>
<ul>
<li><span style="font-family: inherit;">Franchise movies aimed at teenagers open big. Really big. They have especially big Fridays, but the IM is usually around 2. They also tend to perform poorly after the opening weekend, delisting around 25-30 per cent below adjust price.</span></li>
<li><span style="font-family: inherit;">Movies aimed at adults typically have IMs of around 3 and a delist above the adjust price. The opportunities for post-adjust profit from action/franchise movies are marginal, but dramas that perform well provide especially good opportunities for making money with a post-adjust long.</span></li>
<li><span style="font-family: inherit;">Animated movies have strong IMs, typically in the 3.5-4 range. However, even though Thanksgiving being a big family movie time, the post-adjust prospects are not great, with delists 10-15% above adjust price being typical.</span></li>
</ul>
</div>
Roger Morehttp://www.blogger.com/profile/01820037010307665132noreply@blogger.com0tag:blogger.com,1999:blog-8868848804570003187.post-88013719117893987252013-09-19T14:47:00.006-04:002013-09-19T14:47:53.781-04:00Why am I being accused of manipulation when I am just posting news?Whenever you post on the boards, it is important to recognise that any reference to an existing moviestock is going to affect that moviestock's price - not just because the news changes the moviestock's fundamentals, but because traders expect other traders to buy (or short) the stock, and so trade based on this expectation.<br />
<br />
Obviously, this creates an incentive for traders to post as much news as they can, creating more price swings that they can profit from. This dynamic is well understood by experienced traders, who can be quick to call out posts that they perceive as manipulative and designed to spur price movement - especially posts made by other experienced traders who presumably understand this too.<br />
<br />
While calling out posts seen as manipulative can head off unnecessary price swings and improve the quality of information posted on the boards, it also has the unwanted side-effect of discouraging new players from posting news.<br />
<br />
So, how can you post news without being labeled a manipulator? Here are some guidelines to help:<br />
<ul>
<li>Don't post old news - once news is a day old, it's no longer news. When you are posting news, check the time-stamp for the original source of the story. If it the story is older than 24 hours, you should ask yourself if you have a solid reason for posting it. </li>
</ul>
<ul>
<li>Avoid repeating the same information - before you post, it is always worth checking the news stories tagged on relevant moviestock or starbond page and doing a quick scan of the first page or two of the Movies board to see if the information has already been posted. If it has, it's not news. If it's mostly the same news with a little extra information, it may not be news either.</li>
</ul>
<ul>
<li>Click through to the source - you should always click through to the original source of the story, as it will generally have the most complete information. Other sites covering the story can't do much more than quote the original source and then speculate about what it means, which clouds the information. The news is the information, not the speculation.</li>
</ul>
<ul>
<li>Consider the source - if the original source is an established news site, it's a lot more credible than a website you've never heard of that may be posting rumours as fact to get more pageviews. Of course, some established news sites also sometimes post rumors as news, but you can't help that.</li>
</ul>
<ul>
<li>Look at the context, like who is being quoted and where the project is at - who the article is getting its information from counts for a lot. Someone who is making decisions about a movie is a better source of information about what is happening than, say, a supporting actor or even a screenwriter. Similarly, a producer, director or lead actor on a movie heading into production is always going provide better information than a producer who is desperately trying to get a movie made, or an out-of-work actor from a long-dead franchise trying to build momentum for another sequel.</li>
</ul>
<ul>
<li>Ask yourself if the news is giving an actual update - update can imply that something is happening, like a movie is moving forward and making progress. But frequently, the "update" is that nothing is happening. If so, then it's probably better not to post it just because it's not very interesting - especially when the update is for a long-in-development project. But if you decide a non-update "update" is interesting enough to post, don't post it suggesting it is an update on progress. Instead, make it clear that "the news is there is still no news", and do not tag the "update" because there is no new information. </li>
</ul>
<ul>
<li>Be aware of posting close to reset - posts about a moviestock made around reset can influence the moviestocks that move at reset, which means that those posts are more heavily scrutinised. There's no rule against posting at reset - news happens when it happens, and reset time happens to be when many traders playing from outside North America are on the boards. But non-news that is posted around reset is often presumed to be manipulative.</li>
</ul>
Roger Morehttp://www.blogger.com/profile/01820037010307665132noreply@blogger.com0tag:blogger.com,1999:blog-8868848804570003187.post-58795923520593483222013-09-19T14:47:00.005-04:002013-09-19T14:47:48.169-04:00Why are so many dumb traders holding this security the wrong way?On HSX, there are usually a few very obviously profitable short-term investments, like movies that open much higher (or lower) than expected, arb moviestocks, and starbond adjusts. And lots of moviestocks and starbonds make profitable investments over the long-term, because you can reasonably expect their price to steadily increase or decline.<br />
<br />
But when you look at the number of shares held on the moviestock trade, sometimes you will see that the overwhelming majority of traders are holding the investment the "wrong" way - either against the short-term adjust, or against the prevailing long-term trend. What's going on here? Have you got it wrong, or are all these traders complete idiots?<br />
<br />
Neither. It is actually because many HSX portfolios are not actively traded.<br />
<br />
HSX has been around for over fifteen years now, and over that time there have been a lot of traders who have stopped playing the game and allowed their portfolios to go dormant. Even though their portfolios are no longer traded, their positions still show up on the "shares held long/short" section, giving the illusion of popularity. This is especially notable for moviestocks that have been active on HSX for a long time, and were once hot stocks to own, but now are stalled projects. <a href="http://www.hsx.com/security/view/AUST4">AUST4</a>, <a href="http://www.hsx.com/security/view/FLASH">FLASH</a> and <a href="http://www.hsx.com/security/view/HALO">HALO</a>.<br />
<br />
And then there are casual traders who are not so dedicated to HSX that they check their portfolio every day, every week or even every month. There's a big uptick in HSX activity over the summer and the holiday season, when the combination of movies that people want to see and the allure of buckets of easy H$ entices more casual players back to the game. There's also a down-tick in spring and fall, when the movies are generally less interesting and making H$ is harder, giving people less reason to play. When these traders are taking a break for the game, they either take the long-term perspective and invest in moviestocks they believe will go up in value over the coming months (or years), or leave their portfolio as it is without worrying about it.<br />
<br />
So obviously these portfolios are missing out on H$ opportunities by not holding their investments the right way. But the people running them aren't morons. They just have other priorities outside of HSX.Roger Morehttp://www.blogger.com/profile/01820037010307665132noreply@blogger.com2tag:blogger.com,1999:blog-8868848804570003187.post-71756822159624486372013-09-19T14:47:00.004-04:002013-09-19T14:47:42.606-04:00Why isn't this moviestock priced higher when I like it so much?Moviestock prices are driven by market forces - basically, the collective trader demand to own (or hold short) shares in the moviestock. You as an individual may think that a movie sounds great or, if you've seen it, is great (or awful), and on that basis decide it's a good investment. But that doesn't mean the market as a collection of traders necessarily agrees.<br />
<br />
There are many possible reasons why the market may not share your enthusiasm for owning a particular moviestock. For example:<br />
<ul>
<li>the movie might not ever get made</li>
<li>the movie might not have any stars attached</li>
<li>the movie might not have a release date, or it has a bad one</li>
<li>the movie might not have a distributor, or it has a bad one</li>
<li>the movie might have a horrible trailer</li>
<li>the movie might not be tracking well with the general audience</li>
<li>the movie might not be earning enough at the box office to justify its price</li>
<li>the movie might actually be terrible.</li>
</ul>
<div>
If it's not any of these reasons, there's probably some other good reason why the price is lower than you think it should be.<br />
<br />
Obviously the same thing applies in reverse with movies you think are awful. Plenty of awful movies prove to be very popular with the general audience. And while you may think that a particular movie looks awful, the movie could be aimed at another section of the movie-going audience entirely, and that target audience thinks that the film looks great. Whether or not you want to see a movie is generally a poor indicator of that movie;s financial success.<br />
<br />
Really, the most important lesson to learn is not to play HSX based on emotion. Personal attachment to a particular moviestock or starbond rarely makes a good investment strategy.</div>
<br />
<br />Roger Morehttp://www.blogger.com/profile/01820037010307665132noreply@blogger.com0