You don’t. The first
thing you should know about predicting box office is that no one really knows
anything.
Predictor
|
Accuracy
|
78.2%
|
|
77.9%
|
|
76.8%
|
|
76.7%
|
|
76.6%
|
|
76.2%
|
|
76.1%
|
|
75.8%
|
|
75.2%
|
|
74.8%
|
|
73.5%
|
|
73.4%
|
|
72.8%
|
|
MTC
|
72.3%
|
RS
|
59.2%
|
Now, here are the same figures for the top ten most accurate
players on EAP God, an opening weekend prediction game, over the same period.
User
|
Estimates
|
Accuracy
|
45
|
79.43%
|
|
45
|
78.96%
|
|
40
|
78.49%
|
|
45
|
78.46%
|
|
45
|
78.20%
|
|
43
|
77.10%
|
|
41
|
76.58%
|
|
42
|
76.33%
|
|
45
|
76.27%
|
|
45
|
74.63%
|
|
43
|
74.16%
|
|
45
|
73.31%
|
|
45
|
73.13%
|
|
42
|
72.74%
|
|
45
|
72.71%
|
Notice how they are all about 70-80% accurate? The same as the movie predictors? I’m on that list, and I don’t put any thought
into my EAP God predictions beyond a casual number that fits my vague ideas
about how a movie will do. I’m some
random dude sitting at a desktop and I'm making better predictions than Variety.
Instead of seeking out the site that make the best
predictions, you should seek out the sites that have the best analysis.
There are a lot of sites that cover box office, and they
basically fall into three groups.
The trackers: Trackers
make their predictions based on movie audience surveys. They ask questions like are people aware of
the movie? Are they aware if we give them a hint? Are they interested in seeing
it? Would it be their first choice?
Tracking is done by companies like RS, which sell the data, and
internally by movie studios and distributors, like MTC. They don’t post on a website, but you can find
their information weekly on the HSX Forums.
The media: The media, like the Los Angeles Times, The
Hollywood Reporter and Variety get their predictions from their sources inside
the studios and distributors. They
generally don’t add their own analysis but they give insight into what the
people behind the movie (and their competitors) are thinking.
The analysts: These are sources that provide their own
analysis. Some are professional, like
EW, boxoffice.com, Box Office Mojo, Box Office Guru and Coming Soon. Others are fansites, like Box Office Follower
and Box Office Theory. This is where you
go for some independent thoughts on the important questions for picking the
openers – Who is the target audience? Is the target audience interested in the
movie? Is the target audience responding to the marketing? – and so on. All of these are worth checking out, and some
of them – particularly boxoffice.com and BOT – will back up their thoughts by
analysing publicly available data like Fandango and Flixster. Others, like Coming Soon, will typically have
seen the movie before it comes out, and will share their thoughts on how it
will do.
So rather than finding the site with the best numbers, pick the sites with the best analysis, read them and then decide what you think.
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